While you can’t just sit and watch other businesses take advantage of resources such as the internet to be seen and heard, you don’t have to start panicking if your strategy for an event’s marketing campaign is not yet complete. With the dominance of digital channels, you would know by now there’s less and less buzz about print marketing materials such as flyer templates and brochures, however, they still play a big role in nailing an event promotion strategy whether it’s concerts, conference, or a charity fundraising drive.
Various industries’ approach to using flyers for marketing, whether it’s for an event, a product or just plain marketing for business always seemed to have that “anything goes” mentality among event coordinators and businessmen without considering that with a great design and the right content, flyers can be a driving force behind an effective marketing strategy. Especially for charity events. Now on the second month for 2019, nonprofit organizations are trying to keep up with marketing demands in their activities and could use the following elements for an effective flyer:
1. Headline: As with any other material for print, a compelling headline can make a big difference. But the headline shouldn’t just rely on a snappy phrase, and while the words you decide to put there matters a lot, the graphics warrants just as much attention. Your headline therefore has to pop from the page and get the reader’s attention in a matter of seconds for the audience to be interested enough in reading the flyer instead of just looking at it and decide it’s just another waste of paper that belongs to the trash.
2. Images: Even the most talented graphic artists get intimidated by the idea of adding images or manipulating them to add to the flyer’s visual appeal. Then there’s the fact that some businessmen don’t want to use the usual clip arts and demand something better but they rarely offer a sound alternative. The internet is a wonderland of professionally-shot images that you can get from stock websites which means they are free. You also have access to user-friendly design tools such as Photoshop, although sometimes it can be a bit complicated for the average user, so leave the experts to their jobs.
3. Bullet Point: The phrase “less is more” is probably something you hear every working day if you’re a graphic designer, and with good reason. These words are part of the basic design principles and while being simple and concise with your message and theme doesn’t mean having about twenty five bullet points, there’s no harm in organizing your information into digestible chunks. Designers easily flip with the idea of using bullet points, but strategically, they’re a great way to break down an otherwise wordy content.
4. Call To Action (CTA): You’ve hit the right design and are done editing your flyer’s content. The next element is all about wrapping up the elements and layout and most of the time, that’s as easy as asking your audience to do something or get them to act. The call to action or CTA is a fundamental concept in marketing and it shouldn’t be limited just to upselling your fundraiser. Are you holding a concert for a cause? “See You There!” Looking for community volunteers? “Sign Up Now!.” Want to spark some intrigue? “Call Us Now!”
When it comes to advertising your charity organization or one that you support or working with, a flyer is a great tool to get your message across to your intended audience or people in the community.
If you want to rally people into supporting your cause, you need to have a design that can create that impact. Here are some steps to help you with a compelling flyer design:
1. Organize your information: What is needed to promote your charity campaign? What are your goals? Why is there a need for a marketing tool as traditional as a flyer for mass distribution? Are you looking to reach a wider audience? Any effective event flyer need to put in that limited space the date and time the event is going to be held, and if you have invited a performer that’s fairly known in the area, you can put their names there too.
2. Think of your audience: Design with your audience in mind because without careful thought of the people who gets to receive your message, you’ll easily fall into the trap of creating a message which your audience does not identify with. If you have doubts as to who you should be designing for, start by identifying your social “tribe.” It’s important to know who will get to see the message so that you can build your design around a flyer that portrays an effective message.
3. Plan for AIDA (Attention, Interest, Desire, and Action): The flyer design should be planned and considered according to the target audience’s attention, interest, desire and action which means the layout should be able to:
4. Practice consistency: You want to put the word out and you want your charity event to get the attention it needs and have people support and other organizations support it. This means you have to market your event on all fronts and touch base when you can. You may also promote relevant merchandise through marketing efforts. Establish your organization’s mission statement as well as brand colors and message. Your campaign should be consistent throughout.
A compelling charity event flyer can convey what the audience should know and offer involvement in the community as well as increase a business’ profits by aligning their goals to a charity or nonprofit organization. Convince your audience to take action and add these tips below for your flyer design:
Flyers can come in various sizes but these are the most common:
Most printers can handle two flyers, each 5.5″ by 8.5″. Regardless of which size you choose, make sure it goes with your layout and printing budget.
Leaflets, like brochure designs, tent to take on a formal tone, with the greater effort put into its content and can be printed both on colored paper or in color. A flyer, on the other hand, can have various designs which would be based on the type of product, services or charity event you’re trying to get a crowd for.
Aim for a long-term design and use quality paper, with the right size of fonts and colors to add useful valuable content.
The steps and tips we have compiled are just suggestions and they can help you get started to build a successful marketing campaign for something as important as a charity event.
You need to know that no matter how prepared you are no matter how organized the event is, it won’ be successful without a great marketing strategy. Sure, flyers are traditional.
But maybe that’s how you can convince the audience that you’re in this cause together.