There is arguably no greater form of art that can move and affect people in ways you can’t explain more than music does, so much so that music events such as concerts and festivals are always a surreal and oftentimes an emotional experience for the hardcore fan.
Elements of a Good Concert Flyer
Obviously, the most iconic artists or bands still have fans who would pay to see them live. American rock band Eagles, for instance, enjoyed massive success during their “Hotel California Days” back in the 70’s. Five number-one singles, six Grammy Awards, six number-one albums, and 150 million sold records later, they’re still soaring high with sold-out tour dates for the rest of the year and on to 2019. Such success requires relentless promotional efforts regardless of how famous and established the artists are, and there’s no better way to promote than creating concert flyers with the following elements:
- Color: Designers usually focus on type and graphics in a flyer’s layout, leaving the color for later when it’s the color that should be prioritized since it’s the one that brings an innovative element which makes for a great addition to the overall design. Furthermore, it’s the designer’s job to bring the mood and atmosphere of a concert as visually and evocatively as what their skills and resources would allow. You need to recreate that atmosphere into its rightful visual representation especially if it’s going to be a rock concert.
- Style: It’s important to know the difference in designing your regular flyer from that of being able to create a concert flyer that would entice your target audience. A rock concert, for example, would require a compelling image of the artist. You can throw in a unique type with a strong color scheme. A lot of designers tend to make use of street style as an inspiration for the layout of concert flyers, especially one that aims to draw a large crowd.
- Texture and Light: Typography, color and graphics to the limit would naturally make up a good part of the flyer design, however, it’s the tiny, extra details that would make a flyer win an audience over. Not convinced? Try using texture overlays for a grunge or rock-inspired, late-70’s-tribute or whatever decade you prefer to take as a visual inspiration to the layout. The texture on the other hand, would be a good way to tone down a design which would otherwise appear overbearing or a tad brazen, without taking away an ounce of the layout’s aesthetic value.
22+ Concert Flyer Templates
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Free Rock Concert Fest Flyer Sample
Free Rock Concert Flyer Template
Rave Music Concert Flyer Example
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Crimson Concert Flyer Design
DJ Concert Flyer Template
Concert Flyer Example
Steps to Design an Excellent Concert Flyer
If you love going to concerts and have been supporting your favorite band or artist through the years, you may be more of a real fan than the next guy and probably have seen a hundred or so flyers about their next tour on the road. Whether you’d like to admit it or not, a good amount of them turned out bad and don’t do neither the band nor the experience enough justice. To make sure that your concert flyer don’t end up the same, here are some steps you can follow:
- Research to your heart’s content: This one seems really obvious but let’s face it, people need to be told twice and be reminded about the obvious. Do your research and start online. You may think sites or apps like Pinterest and Instagram are beneath you, however that’s where you’re most likely going to find inspiration which could help you gain a good starting point for the design especially if you think your concept just doesn’t cut it.
- Get inspired by the past: If you have had your share of concerts and the most popular music festivals that featured musicals acts who never disappoints even when they’re past their prime, you would know what kind of atmosphere music fans are willing to pay hundreds of dollars for. The thing is, concerts these days, especially those by younger artists have been criticized as not having quite the same feel and vibe to them anymore, unlike the “good old days.” Give a worthy shout to the past by bringing a unique style into your simple design while throwing in a touch of vintage.
- Follow a visual hierarchy: As a marketing tool, flyers should grab attention within seconds with the text being easily readable because once you’ve lost it, you’ll never get those precious seconds back. Emphasize elements according to importance. This means the most important information should be more prominent than the rest. For instance, you can go bold with your flyer if there are a lot of details that need to be included. In this case, you can set the type as the focus of the design, or you can simply make the font of the band or artist’s name bigger.
Tips in Designing a Concert Flyer
Promoting a concert is a task that requires a good understanding of effective marketing compared to most forms of entertainment. Get a sold out venue by following these two tips in designing a flyer:
- Consider the audience: Your audience demographics would most likely stay the same, if say, you’re marketing a concert tour, depending on the music genre of the artist who will be performing. This gets tricky since you also have to market through your flyers in different locations from concert date to concert date if you’re in charge of the band or the act. If you’re just hosting the event, you need to remember that featuring musicians especially for rock concerts, audiences often vary by age with different expectations.
- Timing: This may be too cliche, but timing is important, which means missing the prime of an artist or a group’s popularity can have such a great and sometimes devastating impact on the concert’s success. Use the band’s current popularity as an advantage in creating your flyer by making their name the highlight of the design.
Types of Concert Flyers
You’d want to get lost in the music and just enjoy singing along with the rest of the crowd but if you’re promoting the concert, bear in mind that they don’t all have the same feel or vibe which is why you should be guided by the following types of concert flyers you can use:
- Band Concert Flyers: This can vary depending on what type of music the act plays, from rock to alternative, country, indie and folk with sub-genres to some of them. Your flyer should be designed, often according to the stereotypes of those genres, adding a style unique to the who the act is or what they’re known to bring to music events, concerts and festivals.
- EDM/Rave Concert Flyer: Your audience would be young people old enough to attend rock concerts, who will be pushing to be on the front with a popular DJ onstage. Your flyer should then convey, that electric atmosphere into the layout.
- Festival Concert Flyer: The artist lineup would be varied and so you can expect the crowd will be varied too. Make your flyer colorful, with a festive, retro style that would attract a large crowd of a different age range.
Concert Flyer Sizes
- Half sheet: 5.5 x 8.5″. The half sheet flyer is most commonly used for its minimal print cost.
- Standard: 8.5 x 11″. This flyer size is the industry standard for flyer sizes.
- Large format: 11 x 17″. This size is perfect for documents that need to be folded such as over-sized leaflets
Concert Flyer FAQs
What is a small concert called?
A concert defined is a live music performance by an act or a band or an individual artist. Informal names for a concert, especially intimate ones with smaller crowds in an exclusive venue include “show” and “gig”.
What’s the best way to print a flyer?
Although they can be printed in any ink and color, the purpose of a flyer is to get attention, so go full color or none at all.
Music has evolved across generations but it has remained to defy borders and language, shaping culture and making artists and history’s greatest bands the heroes of a musical journey shared by loyal, enduring fans, the world over. Music fans don’t mind blowing money to see their favorite acts live on stage in concerts. You only have to see musical acts of the late 60’s and 70’s selling out stadiums and concert halls as much today as they did in their prime, just when you thought their glory days were long over. Besides, who doesn’t love a good concert?