When putting together a political campaign, everything matters from the paid TV advertisements down to the most traditional form of materials you’re distributing to the public such as flyers and leaflets. You want to connect to the masses to get them to vote for the candidate. As much as possible, you would want to nail the campaign to the very last detail. Therefore, anything less than your best foot forward in designing your political flyers will be unacceptable.
Collect the necessary information about the candidate that you have to include on the layout with consideration to the amount of space you’re allowed to work with. If you’re short on space, the best thing to do is to gridify. Chances are, you’re going to have to start on a good amount of text and you need to fit it all in the material, so keep your sentences short. Just make sure that you end up with a copy which is still organized and lean.
Make sure that your front panel or copy is good enough to catch attention. It should be able to communicate your main message clearly and directly. Otherwise, it’s not going to make much impact, no matter how good of a prospect your candidate is. Nobody is going to want to read a bad copy so you may want to use a catchy, powerful headline or statement to draw attention to the flyer in the first five to ten seconds.
Photographs are always powerful tools as visual elements. Make it a point to include at least one photo of the politician on the flyer. Images used should make the person look good. During the shoot, they should be professionally or appropriately dressed. Don’t risk putting the candidate in any casual wear that may make him the subject of scrutiny among voters for poor fashion sense or improper campaign “dress code.”
If we were to brutally evaluate the flyers and campaign posters of decades and years past, the vast majority of them didn’t really make that much of an impact. They were and still are boring. Most of the political flyers we see today simply make do with a logo and a text for the candidate’s name. This is to make sure that you can catch the voter’s attention to make him or she wants to read about the candidate with a great statement.
You don’t want a background with a corporate logo messing with your candidate’s photo and you don’t want too many things going on in such a limited space. Keep it clean, simple, and professional. High-quality flyers regardless of what they’re intended for would avoid a cluttered look. This is never truer when you’re trying to promote a political candidate. You need the candidate’s details but make sure to break them down into readable and helpful chunks.
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