An invitation card is the main entry point that leads to your event. It is a necessary tool that informs your guests, guests of honor, and potential awesome gift-givers of what’s to come to be better prepared. And because you can’t just spring up a huge event on people’s doorsteps at the last minute, a well-written and well-designed invitation card or flyer is a must.
If you find yourself wondering what exactly makes for a great invitation card—one that is equally effective as it is visually appealing—then take note of a few simple tips for your writing. Incorporate these into your invitation card designs, and you’re good to go!
Whether it’s a formal or casual event, make the invited guest feel like you are directly speaking to him/her. Always address your invites with the invited guests’ full name (formal) or nickname (informal) at the beginning of the card and/or envelope.
There is a huge distinction between formal and informal parties. And because invitation cards are the initial point of entry for your event, the nature of the party is something you’ll need clearly translated in your invites. The formality or informality of your party is something you can present through the tone of your text and the mood of the designs.
Formal invitation templates, for example, are written in a more formal and structured manner, while casual party invites look and sound more spontaneous and playful.
It’s not always about being lengthy and elaborate. For invites especially, keep information brief, direct, and complete. You can be creative with your wordplay for both formal and informal invites as long as all the essential details are highlighted and are easily understood.
Make sure all the necessary details are clearly presented such as the date, time, location, theme, dress code, and/or RSVP. Should the location of the event be a tricky and unfamiliar place to go to, you can include a site map or meet-up schedule for guests.
There are certain events that need an immediate response for attendance. It’s best to indicate on your card if an RSVP or reservation for a slot is required, depending on the nature of the event. This makes for a more efficient event organizing; and is a great way to get an early head count to better anticipate the success and/or potential setbacks of the event.
RSVP’s are more common among wedding invitation cards or invites for a charity ball event. In some cases, club party invitations may also require reservations, while others are simple open for all.
Make sure you’ve got everything covered. That means proofreading, double and triple checking the contents of your invite before you go into production and distribution. From grammar check to typos, don’t let any minor detail slip.
Design takes up more than 50% of the invitation card. This is because your invites were made to be just as ornamental as they are functional. Moreover, the designs themselves should also function as part of the message you’re sending out. Themed events are amplified through the designs. How casual or informal your event may be is something that’s expressed through your design elements as well.
It’s important to have the appropriate images, colors, text, borders, etc. to send out a coherent and consistent message to your guests of what to expect from your event. Create invitation mock ups and look up sample invitation cards to have viable options for your official card layout and design.
The effectiveness of your invitation cards does not only apply to the writing and designing process. The distribution phase is just as critical. Sending out your invites on time is part and parcel of having a successful event. It is advisable to send your invites weeks, or even months, before the day of the event.
Your guests will be given ample time to set their schedules and for them to prepare should they be informed ahead of time. This is especially important for grander events and more formal occasions that require dress codes, presents, speeches, or travel bookings. If you plan on inviting certain guests whose time and schedules are difficult to get a hold of, then sending out invites way ahead of time is a pretty solid plan.
These are but few simple and easy steps to keep you in check when it comes to effective invitation writing. Always keep them in mind, and learn to have fun in the process. You can always browse for invitation card examples and templates to get a good visual on possible invite layouts. Seek inspiration anywhere. Keep your text and designs relevant and meaningful!