Letterheads are every company’s representative to the world. These printing materials play an important role in a business’ identity and reputation. Receiving a well-written letterhead can give a stronger sense of urgency compared to receiving a letter without any of the company’s branding elements. In general, letterhead designs get to prove a brand’s credibility and professionalism.
We take letterhead examples lightly but there’s so much more to them than meets the eye. These letterheads have been the best printing collateral for years and they are very effective marketing mediums. What does it take to make a good letterhead?
1. Key Contents: These contents make up a letterhead. It bears all the information you need to know about a company’s identity.
Make sure that the company address is complete and exact and that the numbers are actively used.
2. Brand Identity: People may know your brand but it’s easier for them to remember it most especially when they are able to associate it with a visual. Including your company logo in your letterhead will add authenticity to it. If you don’t have a logo yet, consult a graphic artist or look through some logo templates online.
3. Layout: Letterheads are known to be very minimal in design because the aim is to give off a professional look to it. The company’s name has to be in a bigger font size compared to the other key components. All the other information should be at least one or two points less of the font size used for the company’s name. You have the option on what direction you want to align your letterhead, just make sure that it’s consistent and won’t appear crowded.
4. Typography: Unlike other designs, you cannot be playful with the font types you want to use in a letterhead. Letterheads should exude professionalism, so ditch the fun font type unless necessary. The font type you use should also reflect the company’s personality.
Whether it be for a company or for your own, the goal is to be able to possess an effective letterhead that will best represent the business. Here are the steps to making a good one.
1. Find a letterhead template: Making a simple letterhead shouldn’t be too hard, but if you want a well-written and well-made letterhead, it’s best to make use of the hundreds of templates available online. Take, for example, the letterheads shown above are all editable with the use of Microsoft Word which means there’s only little left to do before you have your own letterhead template. Microsoft Word is also a very basic computer application that most people know how to use, making the process part more convenient for you.
2. Input key components: The template is already pre-designed with elements except for the basic information. Filling this up would be your task. Incorporate your company logo. Ensure that the contact numbers you have posted are your working numbers and that the address is complete and exact. You can also include a mini-map of your location depending on if it suits the layout.
3. Adjust pre-designed elements: Now that you have already typed in all the necessary information, it’s time to adjust some pre-designed elements. Take note that the color scheme must be consistent throughout the entire letterhead. Check if the texts are readable and adjust font size or font type if not. Finalize the text alignments.
4. Print preview then print: Reproducing multiple copies of letterheads shouldn’t cost that much, but to spare you from wasting time, it’s best to do a print preview of the entire template. You can also consider printing a mock-up first of your template before printing copies of it. It’s best to have your templates professionally printed. Use white cream or white stock paper as a medium because it would make the letterhead look more neat and professional.
For home printing, it’s best to use Adobe Photoshop or Adobe Acrobat Reader. For office printing, it’s best to use Microsoft Word.
You can use Times New Roman for formality, or Arial for a casual feel. In making letterheads, a maximum of two font types is allowed to use. Make sure that the font type is consistent.