How to Decide a Logo for Your Startup Company


Oftentimes, there are tons of things to be done and documentations to obtain when you are planning to open a startup company. Although the sound of starting a new company may seem like an awesome idea, in reality, the process involved in starting up a company or business is extremely challenging, daunting, and not to mention, overwhelming.

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You have to increase your perseverance and patience 10 times its regular level. Aside from that, you will also need to be smart and calculating with your every move. Otherwise, there is a huge chance that all your effort and capital will go straight down the drain. Surely, you do not want to have that.

One of the most common problems startup businesses have is brand recognition or how to reach and make your brand known to your target market. While it is true that brand recognition can be a big challenge to startup businesses, there are certain strategies you can do to alleviate that problem, and that is choosing from a collection small business logos.

In this article, we aim to provide our readers with helpful information how to choose the appropriate logo that will not only help boost brand recognition but also your sales and revenue.

Importance of Business Logo

Business company logos are considered to be one of the most vital aspects in the world of business marketing. Imagine that your logo is your identification card in the business world. Although there are a lot of ways you can do to make your business known to your target market/customers, using a logo is probably a powerful and the most practical way to attain quick and easy customer brand recognition.

Aside from that, as a newbie business entrepreneur, it should be your responsibility to be hands-on in selecting what is best for your business, and that includes the selection of your business logo. Found below are key reasons why logos can help boost brand recognition of small and medium businesses:

  • Effectively informs your target market the overall core of your business
  • Boosts brand identity
  • Spearheads a powerful marketing strategy that helps your business stand out from your competitors
  • Builds and keeps a number of sustainable customers over time
  • Professional logo designs help in building your own crowd for your business

You may want to check out other logo designs that are perfect for startup businesses:

optimum health fresh business logo for premium1


business growth fund logo21

Elements that Makes an Effective Logo Design

If you are ready to choose a logo for your business, there are a few important things that are significant to choosing the right business logo. While there are a lot of logos on the Internet that are available for download or you can just hire the services of a professional designer, it is important to be well-acquainted of the key elements that make a logo effective for your business.

In this section, we have provided you with a rundown of the said elements and how they are essential in making an informed decision on choosing your business logo designs.

  • Simplicity – You may be tempted to go for logos with complex designs because they appear to be unique. Unfortunately, not all logos with complex designs work well in business. In the world of business, a lot of times simplicity means more to customers, especially when it comes with logos. Browse through this collection of small business logos. They are simple yet memorable. Or get some inspiration from the logos provided below.



  • Memorable – If you want to make customers easily remember your logo, then go for something that has a memorable design. One way to go is to choose a logo that has a unique design that can stand out easily from your competitors’ logo. Again, you do not need to choose a complex design. Oftentimes, complex-designed logos can be potentially confusing to the customers, and as a consequence, customers will dismiss it and eventually forget your logo. Memorability means that a customer can easily remember the company that owns the logo. Consider checking out these fresh business logos or take a look at the logos found below:


  • Versatile – As an entrepreneur for a startup business, choosing a logo with a versatile design is especially helpful if ever you decide to expand your business offering (products and/or services) in the future. Additionally, it is also equally important to make sure that its size and design can work well on your letterhead, brochures, flyers, and other advertisement platforms. Try browsing through this collection of business card logos and know how choosing the right logo makes a business card look elegant and professional.


  • Targeted – When choosing business logo templates, it should not only be relevant to your business but to your target customers as well. A good logo design should also be based on the wants and needs of your target market. This will help them easily remember your brand because when they need to buy something, your brand is the first thing that comes to their minds.

simple food business

By keeping all these things in mind, we can assure you that the company logo designs you will choose will not only make brand recognition an achievable task but also increase your sales and number of clientele that will be lining up for your business.

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