Using a key motif for your company logo can be an interesting and effective design strategy. A key in everyday life is used to unlock something; when used symbolically to represent your company, perhaps using an Animated Logo, you could be saying a lot more than opening locked doors. (It could represent opening yourself to new perspectives and opportunities, for example.)
It is of course a signature symbol for companies dealing with actual keys, padlocks, password archive software, and other physical and digital security systems. But it can be used to say so much more.
Here is a selection of just a few of the ways a key can be made into a great company symbol.
Your Company Logo, if done well, is going to do a lot of your background marketing for you. This is one of those open secrets of successful companies.
Choosing a key as a motif is a strategically wise direction to go. As mentioned, a key represents opening oneself to new opportunities, and what business doesn’t want to take opportunity by the throat?
Another way a key (or a set of keys) can work great for your company:
It works as a symbol of privileged access.
It offers the subliminal message that you hold a secret accessible only to those associated with you. And if the customer buys your product or uses your services, they will be a part of this advantageous secret. Who wouldn’t spend good money for this chance?
We provide an overview in this list to give you the answers. Once you can figure out the insights, your next step is unlocked. Start by downloading any of these samples as free PSD Logo or vector files and tweaking them in your favorite digital imaging software (Photoshop or Illustrator will do well) until you get the key to your own company motif locked down.
Study this list. Use the templates. Align the right elements and your perfect logo will reveal itself to you.