Small businesses have less than a hundred employees and cater to the middle- to upper-class markets. However, home-based businesses are not included in this category. Small businesses make up 99.7 percent of employers with 3 percent of that are franchisers according to Entrepreneur.com.
Most small businesses are generating income but not really known to their customers since they’re too busy marketing their client’s products. Every business needs a brand identity, and a logo is one of the basic needs for every small business to not only succeed and generate more leads but to thrive in a competitive market. Check out the logo designs from our website below that you can customize for your small business.
Small business logo Example
Small Bakery Business Logo
Small Advertising Business Logo
Small Clothing Business Logo
Small Retail Business Logo
Why You Need a Small Business Logo
Logos are styled according to what graphic designers call a “style guide.” A style guide is a manual on how to use the logo designed by the artist in websites or print materials. It also contains the font styles used and why this specific font style should be used. The style guide or brand book educates clients of the elements in the logo.
The purpose for Business Logo Design and Corporate Logos are these below:
- To earn more trust. Gaining the confidence and trust of clients is a top priority for most companies, so having a professional logo helps build that confidence among clients who want to hire you for your services.
- To link to other businesses or get higher business value. Some companies sell their products to potential stakeholders, and having a logo helps resonate your brand to them.
- To verify your brand identity. There’s so much competition, and one thing for you to stand out and be credible among your clients is to have a well-designed logo.
- To sell a unique business undertaking. Some businesses might have one-of-a-kind or rare services that are not a common thing for most customers, so it’s best to let your logo explain the business to them.
Small Food Business Logo
Small Real Estate Business Logo
Small Sewing Business Logo
Small Restaurant Business Logo
- To pass government or private standards. Logos are like identification cards—they are a requirement for most private and government institutions.
- To get more stakeholders and clients. A logo helps clients and other stakeholders identify you visually through your logo.
Start-Up Logo Trends
Ever heard of successful logos in the industry? It could be in just a year this start-up amassed tons of revenue after launching their logo and services to the public. Some might even had a few redesigns in order to attract the right people to their company.
If you’re a start-up looking for a striking yet professional logo, you can refer to these start-up companies and how they’ve adapted to modern logo trends.
- Snapchat. The Snapchat logo includes a ghost without the face against a yellow background. The ghost is called “Ghostface Chillah,” which was taken from Ghostface Killah of the Wu-Tang Clan. The ghost represents their online photo sending service, which disappears right after it is seen by a viewer.
- Lumi. This LA-based company manufactures packaging designs that uses “Inkodye,” a tool for sticking photos onto fabric and molding them into a beautiful label design. Lumi uses a scripted font for their logo to demonstrate simplicity.
- Estimote. This fantastic company that makes handy, low-powered computers that you can stick to your wall. It’s logo has color blocks that pertain to their product.
These are just some of the few start-ups that made use of simple yet powerful logos. Design is an influential factor for promotion, but the end result always depends heavily on how marketing and sales are delivered.