Effective business marketing campaigns often are the result of the collective efforts of entrepreneurs and other invested parties. And one way to ensure that all these parties convey the same information about your business, event, service, or product is through the use of media kits or press kits.
In this article, we will share information on what media kits are, how you can leverage them for your business, and how to create media kits designs. Examples of fully downloadable and editable business media kit templates are also included below.
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A media kit’s main purpose is to inform—whether it’s a journalist, a potential customer, or a prospective client. But to achieve this goal, media kits need to be specifically tailored for the kind of audience and end goal you have in mind. To help you with that, we have listed down the top five elements that make up a good media kit and how you may incorporate them in own business press kit designs.
- Graphics: A good media kit should include all of a business’ branding identity designs in its most useful incarnations to journalists, other bloggers, and other interested parties. This includes but is not limited to official business logo designs, letterhead designs, high-resolution images of the company owners or board members, infographics, business card designs, and other advertising collaterals.
- Business or Personal Contact Information: In addition to all the images that a press kit normally contains, it should also include the most updated contact information of the business and/or the actual business owners. Media kits are normally read by journalists or other bloggers who wish to create feature articles about your service or product. And, in some cases, they may need to conduct an interview. Your business media kit needs to contain an updated contact information so that it will be easier for these people to contact you.
- Color Scheme: Media kits are also considered as graphic design projects since they rely heavily on the use of visual elements. And to make your business’ media kit design more appealing, it should follow an equally striking color scheme. You may use the same color palette that your business already uses. Or, you may use different complementary colors that suits your project theme more.
- Multiple Layouts and Sizes: An excellent media kit is one that provides different versions and sizes for all the images, logos, icons, and other marketing collaterals included in the kit. As a business owner or as the marketing manager, it is your job to make it easier for the press to include your business’ branding identity designs in their articles, reports, and interviews.
- Statistics and Company Information: The last and perhaps most important element in any media kit is the business background information. You do not need to include a blow-by-blow account of how the company was started. The most important things to include are the company statistics (general overview of the company’s sales report figures and market reach), a brief background, and the different business milestones it has achieved. By presenting these pieces of information, potential customers, clients, and investors may be more inclined to buy your products, attend your events, or even bankroll your company.
Keep all these elements in mind when creating media kits designs. The best media kits are the ones that manage to incorporate all these elements without making the final output appear too overwhelming or confusing.
Embedded below are multiple examples of downloadable media kit templates. Check them out and choose the best template design that will suit your business and personal needs.
Contracting Business Media Kit Template
Franchise Business Media Kit Template
Free Blog Media Kit Sample
Size: 8.5 x 11 inches
Free Event Media Kit Example
Size: 8.5 x 11 inches
Hotel Media Kit Template
Marketing Media Kit Sample
Pet Business Media Kit Design
Professional Media Kit Template
Advertising Media Kit Example
Branding Media Kit Design
A media kit is an information packet about a company, personality, service, product, or event. It is given or made available to the general public or to reporters who use it as a form of press release. It functions as a marketing tool since most of the people who use them are reporters, journalists, bloggers, writers, and others who are interested in creating a review, commentary, or just a general post about your business.
And to help you create the most presentable media kit design for your business, we have prepared a step-by-step guide on how to do just that. Read the steps below and make sure that you follow them religiously.
1. Brainstorm your business’ or event’s marketing focus.
2. Write down all the things that you want to be included in the media kit in one document file.
3. Choose a media kit design theme (including color scheme).
4. Choose a layout and typography design.
5. Select images, photos, or illustrations that will go well with your media kit design.
6. Choose a graphic design software where you will edit the media kit design.
7. Combine all the layout, typography, and theme elements in one digital template using your preferred software tool.
8. Alternatively, download and edit a pre-made media kit design template.
9. Make all the changes you want in your media kit template. Try out different design iterations before choosing a final design.
10. Proofread the template design and text elements.
11. Make changes to the media kit design according to the proofreader’s recommendations.
12. Print out the media kit if you want a physical copy.
13. Or, post the entire media kit on your company website. Ensure that the media kit is available in different file formats.
14. Spread the word about your media kit through your business’ social media accounts.
And that’s it! You’re a step-by-step guide on how to create your own media kit design. Follow this guide and you will not go wrong in getting started with your business’ marketing campaign.
What to Include in a Media Kit Design
Listed below are the most common things included in a media kit:
- Background information about a business, event, service, or product
- List of people running the company
- Business logo, trademark, or letterhead design
- Business contact information
- Other marketing collaterals (like a business catalog, flyers, business cards, etc)
- Statistics or financial figures about the company
Remember, you do not need to include all of this information in one media kit. Assess your own design if it is reasonable to include some pieces of information while excluding others. At the end of the day, it will be your call as the business owner or marketing head to determine if you have provided enough information for other people to base reports and assessments from.
As we have mentioned earlier, media kits serve one main purpose. And that is to promote a business, service, product, event, or person. There is no standard classification system for media kit designs. However, they may still be labeled according to the type of business or entity that uses them.
To illustrate, if a band or artist creates a media kit, these are often called band press kits. Media kits that are posted on social networking sites may be called social media kits.
Media kits do not follow a standard size. This is because most media kits are made available online through a company’s official website. In cases where a printed media kit is required, most business owners and marketers will follow the US letter size of 8 inches by 11 inches. Most of the templates included in this article follow this printing size.
Media Kit FAQs
What are media kit design templates?
A media kit design template is a pre-made digital file that takes care of all the behind-the-scenes aspects of creating a media kit design. This means that when you use a business media kit template, you do not have to create the design from scratch. Everything—from the typography, layout, images, text boxes, etc.—will already be taken cared of. As the template’s end-user, all you have to do is to customize the template and add your own business information.
How are media kits used?
Media kits are used as promotional and advertising tools by different businesses, events, organizations, service providers, and personalities. They are usually printed on high-quality paper or made available as downloadable PDF files on the company website.
How much do media kits cost?
Media kits are usually free of charge. They are provided at no additional cost by businesses to their clients, investors, and other news-gathering sites or entities.
On the other hand, if you are a business owner or event planner, it is your job to shoulder the cost associated with creating the entire media kit design. The design creation cost will vary depending on the graphic artist’s fees and the complexity of the media kit design you wish to have.
What tools to use when creating media kit designs?
Just like other kinds of graphic design projects, media kits are best created using image editing and compositing software tools. Examples of which are Adobe Illustrator, Photoshop, InDesign, Microsoft Word or Publisher.
Let this article be your go-to guide when it comes to creating excellent brand media kit designs. For more examples of fully downloadable and customizable product media kit templates and designs, check out the rest of our website.