A coffee shop (or café) has become a popular choice for those who are just starting a business. Coffee enthusiasts usually crowd the place, but it has come to the entrepreneurs’ attention that a coffee shop is not merely a place for coffee lovers, but also for students and night owls, especially since some shops close past midnight. It has become a library for some and a workplace for others. And, ever since social media’s influence has skyrocketed, coffee shop owners now consider the impact of the interior design to be a second priority next to the shop’s ergonomics and the coffee’s quality. With aesthetics in mind, it is, without a doubt, essential that every element in the coffee shop should complement each other, and the menu is not an exception.
The menu determines much of a food establishment’s success. That’s why it is of utmost importance to create a menu that’s both informative and attractive. With regards to design, it should be attractive enough to entice customers and not be too distracting as it will only take away the attention that is needed to be focused on the food items on the menu. You can either hire a graphic designer to create a watercolor menu design for you, or you could do it on your own. If you decide to do the latter, there are templates that will help you easily create one. We have gathered a variety of eye-catching templates that you could just purchase and edit a few things that would suit your coffee shop’s style. But, before we go into the list of the templates for your coffee shop’s menu, let us first read about its importance.
The menu is the gateway to a gastronomical world. It is one of the most important internal marketing tools that can be used to introduce guests to what they are about experience. In this digital age, having a snapshot of a menu can sway people’s impressions about your cafe. So, read on to know more about why having a menu is important.
Coffee shops often have simple themes and tend to focus more on the quality of the coffee that they serve. But, in recent times, coffee shop owners have taken their game to the next level and thought of various fun and intriguing concepts for their interior design. Themes vary from vintage to cute, and there are even some themes that feature pop culture properties like Star Wars where they have R2-D2 serving up coffee for the customers.
A menu can be a game-changer a the coffee shop. A compelling list of palatable food may convince people to crowd to your coffee shop or it might do the opposite and discourage them. So, in order to avoid the latter, make sure that your menu is well-organized and it has an attractive design. Even without looking at the list of food, an eye-catching design will make your customers consider looking at the menu. You may also like InDesign menu templates.
As a new customer, a person may have decided to visit the café because of the location’s inviting interior design or compelling advertisement. But, as soon as they step in the shop, the first thing that they would look at is the menu. It contains all the other details that they did not see in the advertisement. A good menu should show what food can the customers expect from the cafe. You could put in a little history and fun facts about the café but, more importantly, it should highlight ever dish on the list. Put in minor details about each dish, like the ingredients, the number of people it can serve, and the price. Giving such information will help the customers make an informed decision.
A good menu puts into the spotlight the variety of food that the café has to offer. Considering that we all have different tastes, a menu should be able to convey the message to their customers that they can accommodate their choices. Also, having a variety of choices might encourage others to experiment with food that they haven’t tried yet. It’s a great opportunity to help promote your café’s specialties and best-sellers. You may also like cafe menu templates.
A menu should be as detailed and organized as it should be attractive and compelling. To ensure this can be tedious, but it should be done as it will reflect the kind of café that you want people to perceive your business to be. Take a look at the list below to know about the steps in order to make a great menu.
Write down every food item that you want to include in your sample menu. Make sure that the items you included offer variety so customers will have more to choose from. You can write them on a piece of paper, or input them in Google Sheet or any word processor program if you want to have a backup of the list.
Grouping the menu items into different categories will help your customers pick out orders efficiently. List your menu item whether it belongs to the appetizers, entrees, desserts, or any other category. After categorizing, decide which category you want to appear first on the menu. Normally, appetizers would be at the top of the list. Everything else would then follow once you’ve decided which category would go first. You may also like tri-fold menu templates.
Choosing a color scheme has to be based on which would match the theme of your café and what would best represent your café’s brand. A great color scheme will help customers have a clear image of what your café’s identity is.
The price of an item is one of the most important aspects of a menu as it could either compel people to order in your café or make them do the opposite. But, of course, no one’s going to blame you if the food is a bit pricey since there are numerous things that need to be considered before pricing an item. As long as the items are fairly priced, then there’s nothing to be worried about. You may also like cafe menu templates.
You can hire a copywriter for this step, but if you don’t want to deprive yourself of all the fun, why not do it yourself? Naming and describing your food items can be fun, as you get to play with words and think of creative ways to describe them. But, always remember to keep it short. No one wants to look at a paragraph-long description of a food. You may also like drink menu templates.
This part can be fun for some and bothersome for others. Things will be much easier for you if you hire a graphic designer. But if you want to do it yourself, you can do so by using software programs like Microsoft Word, Microsoft Publisher, Adobe Suite, Adobe InDesign, Adobe Photoshop, etc. This section will only involve creating a skeleton for your menu’s layout.
Providing photos of the items on your menu will help the customers have an idea as to what they are going to order. Afterall, the presentation is also important for a dish. Take great quality shots of the items that you want to highlight, most especially your specialties and the best-sellers. But don’t overdo placing photos in your menu as it will only be a distraction from everything else—the food and your awesome descriptions. You may also like chalkboard menu templates.
Now that you already have the list of the items, their corresponding prices, the skeleton of the layout, and the photos of the items, all you need to do next is to combine them and make the actual design of the menu. Take note of the margins and spacings so it wouldn’t look crowded. Choose fonts that are not too distracting or stylish that words would be hard to read.
Also, remember to make space for an update on your menu. Leaving enough space for changes on the menu, especially if you update seasonally, will not result in an overhaul of your menu’s design. Otherwise, you would have to start the process all over again.
Once you’re done with designing, it would be better if you create another design. This way, you and your stakeholders would have more choices on which design would best represent your brand identity. It would also create backup designs once you want to switch to a new one.
Don’t forget to proofread the content of your menu: titles, descriptions, and prices. To make it have few to no errors, send it to someone who is an expert on proofreading. It will save you time and help you finalize the menu’s content before printing the final design. Don’t skip this step in order to avoid putting the printouts into the trash. You may also like elegant menu templates.
There are different sizes for a menu. It will sometimes depend on the length of the list of your items, and sometimes it could also be based on the kind of look that you want for your menu. The material that will be printed for your menu will depend on your preference. You could use special papers that have embedded designs on them or you could use a cardboard-type material so your menu will not be easily folded and damaged. You may also see tea party menu templates.
A menu’s design is an indication of what kind of image the coffee shop’s owner wants to project to their customers. It is an important aspect that should be immensely considered and should not be taken lightly. The templates that we have provided will give you enough choices as to what design you would want for your coffee shop’s menu. Although it would give you a hard time in picking a final one, always make sure that what you picked will represent your brand in the best way possible. Congratulations on having a coffee shop of your own and good luck with it!