Tips for Writing Great Menu Descriptions


A well-curated and presentable food menu template can showcase the food offerings of a restaurant or any food establishment in the best way possible. One practice that restaurant owners should know about is the proper creation of menu descriptions as it can fully influence the overall aesthetic and feel of your establishment as well as the customer’s experience.

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Before creating your restaurant’s menu descriptions, familiarize yourself with different writing tips that can come in handy in terms of ensuring that you have comprehensive and properly formatted menu descriptions in your food listing. Once you already have a grip of these knowledge areas, you can easily have food descriptions that can add impact not only to your food menu but to your business as well.

Classy Food Menu with Food Descriptions

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How Do Menu Descriptions Benefit Restaurants?

Whether you are designing a table menu or a buffet menu, each food description should be three things—precise, enticing and informative. Though there are different ways that menu descriptions can be formatted, what is essential is for these phrases to provide the details about the food items that your customers need to know.

When writing menu descriptions for the food items that your establishment is offering, it must not be boring as it can affect the perception of your customers not just of the food but of the branding of your business as well. Coming up with menu descriptions using the best of practices can provide a lot of benefits for restaurants.

Once you apply tips and guidelines in creating a great menu descriptions, your restaurant will reap the benefits that have been listed below.

Menu descriptions can influence customers to order more.

There is no better way to present the irresistible menu template of your restaurant by using menu descriptions that excite the senses of your customers. Menu descriptions can make customers order more than what they have planned to acquire through the following instances:

  • Salivating menu descriptions can make customers want more food items to try especially if they see their favorite ingredients used to create a dish.
  • Having detailed menu descriptions allow customers to order interesting menu options which they think is worthy of the money that they are willing to spend.

Great menu descriptions can generate memory and interest retention of customer.

Most customers browse through menu descriptions for these reasons:

  • To order for their current meal
  • To learn about the food items that they can recommend to their friends and colleagues
  • To look for food items that they might be interested in trying the next time they visit the restaurant

With the second and third reasons in mind, you can be assured that having appealing menu descriptions can attract customers to go back and try the food items that they haven’t tasted yet. This is the reason why your menu descriptions should be tempting and appetizing as it can attract repeat business.

Menu descriptions can showcase the originality of a restaurant.

Menu descriptions can increase the foot traffic in your restaurant as it can do the following items:

  • It provides an idea that you have an original and unique menu, which means that customers can only get those particular food items from your establishment.
  • Menu descriptions can set your restaurant apart from your competitors with the use of unique wordings and presentation.
  • Menu descriptions can help your restaurant build its reputation by placing the description of food items in ways customers would find appealing.

Cafe Menu Descriptions


Tips in Constructing Effective Menu Descriptions

The menu descriptions may be considered as a simple part of a restaurant menu, but you should always keep in mind that it is with the minute details that you can impress custo even more. If you want to fully utilize your menu descriptions so that they are both efficient and effective, here are some tips that you may follow:

Make it easy for customers to read the menu.

If you want your menu descriptions to be fully appreciated by your customers, you should make it easy for them to browse through the menu and read the menu descriptions that you have created. You can do this with the help of these guidelines:

  • Make sure that you select font styles and sizes that are readable and understandable.
  • Use the local language or dialect commonly used in the location your business is currently at. You can also add language translations if your restaurant caters to international customers.

The names of the dishes should be clear.

Even before curating your menu descriptions, it can truly help a lot if the name of your dishes are well-presented and understandable in your menu list so customers can have an immediate idea of what the food item is. Moreover, using two or more languages when presenting dish names and menu descriptions should always be organized, which can be done with the appropriate usage of fonts and information placement.

Mention the name of the brands of your ingredients for added value.

Listing the prestigious, trustworthy, and known brands of the ingredients that you have used to make a dish can justify the price that you are charging the customers. Also, the brands of your ingredients can assure your customers that you take note of the simplest details that can change the flavor of your dish. Brands of raw materials and ingredients can also translate to quality and the measures that you follow to incorporate them in your offers.

Follow a listing order when writing menu descriptions.

A basic menu description can be done by following this listing order:

  • Start your menu description by stating the name of the dish.
  • This should be followed by the main and most important ingredient/s used in the dish.
  • What comes next are the secondary ingredients.
  • Lastly, add phrases, called sell copies, that can fully sell the dish to your customers.

Keep in mind that there are no strict listing orders as long as you can present all the details that are expected in a menu layout.  The above mentioned example is only a way of presenting your menu descriptions, but you can always reverse or place them in varying orders based on your preferences or how it can affect the current menu listing you have decided to use in your restaurant.

State the source location of your ingredients.

There are customers who are very keen with regard to what they eat. Identifying the sources of your ingredients can make picky customers know that you can cater their particular food needs. Specifying the place from which you take your ingredients is essential for the following reasons:

  • It can set the difference of your dishes from its competitors.
  • It can brand the food item as an authentic cuisine.
  • It can add importance to the dish as it is already backed up with history and specific flavor profiles.

Be keen with the number of words that you use in your menu description.

Customers browse through menu descriptions and look for words that they are familiar with or those food items that would entice them to make an order. With this, you need to make sure that your menu description uses language that is precise yet informative. More so, you also need to make sure that your menu description should not contain lengthy and irrelevant details.

Menu Descriptions in Restaurant Menus

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What Additional Items Can You Place in a Great Menu Description?

Other than the tips that have been discussed above, you can create a great menu description by considering the addition of these details:

Your menu description can showcase the history or story of the dish.

Some of the items that you can place in your menu description in relation the history or the story of the dish are as follows:

  • The name of the person who invented the dish or a general noun that can evoke emotions
  • The location where the dish is originated from
  • The specialized way or the unique techniques that are used to prepare the dish

List down the allergens present in the food item.

Your menu description can be appreciated a lot more by customers if you list down the various ingredients that commonly trigger allergic reactions. This will help your customers identify which dish they should be avoiding as well as save you from any possible lawsuits.

Add engaging words in your menu descriptions.

The use of adjectives to describe your menu descriptions can make your customers imagine the food in the most satiating manner. Adding engaging words that can help customers use their senses to think of the flavor profile that they can expect from your food offering can provide great returns in terms of the orders that the customers will place.

In Conclusion

These tips should always be kept in mind to ensure that the menu descriptions in the restaurant food menu that you will use can be a helpful agent in making sure that customers will have an easy, fun, and satisfying time in selecting the meal or food items in your establishment.

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