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The menu is an integral part of owning or managing a restaurant. It is what shows your customers all your restaurant has to offer. The menu holds the list for both food and beverages. For this reason, it must be well-organized, elegant, and visually appealing.
The menu is the first thing that the customer asks for when they are ready to order. This means that you get to choose how they see the food that you offer. Choosing the right type of menus is essential. There are plenty of menu templates found online. Let us explore the restaurant menu board.
With information literally at the tips of our fingertips, making a menu board is as easy as pie. Let us explore the elements and the steps in making a menu board. This way, you are able to pick and choose a restaurant menu template to guide you to the creation of your very own restaurant menu board!
Having a restaurant menu is good and all, but how can you set yourself apart? Here is a list of the elements that make a good menu board. Let this be the guide to help you pick and choose your restaurant menu.
1. Eye-Catching: What is the point of having a restaurant menu that does not tease your customer’s appetite? Your menu needs to invoke hunger in your customers. Your menu not only needs to go with the theme of the restaurant, but it should also highlight the food you serve.
2. Legible: Showcasing your creativity is a good thing. However, your customers still need to be able to read your menu. Make sure that your menu’s font type, font size, and even color scheme do not clash. There is nothing worse than a hungry customer who cannot order because of an illegible menu.
3. Detailed: People get touchy when it comes to the issue of food. The only thing worse than that is if they feel that they are being deceived in some way. Avoid having this problem by adding all the necessary details on your menu. Details include the name of the dish, a brief description, ingredients of the dish, and the price of the dish. People like knowing what they are ordering.
Knowing the elements of what makes a good menu is just the beginning, an appetizer if you will. The main course, however, is making your own menu. Let us take this step by step and see the process of making your very own menu.
1. Matching your theme: This part should be fairly obvious. If you run a French restaurant, your menu should follow that theme. Eliminate any possible confusion your customers may have by following the same theme.
2. Organize your Menu: Be sure that your menu is organized and easy to follow. Break them down into different categories. Depending on your restaurant, this could be separated in different ways. One way is to separate them by course; appetizers, main course, meat course, dessert, etc. Another way is to separate them by food type; pork, beef, chicken, etc. You can even separate them by meal types. The point is, you need to follow a structure to make sure that your customers do not get confused.
3. Compile Images: Market your specials by having their images before a key feature in your menu. This serves as a way to both sell your product and increase the appetites of your valued customers. Having your food photographed and placed in your menu shows the customer what they are getting. It increases the chance of your specials to be ordered. Compiling the images of your best sellers and specials makes it easier to create your menu.
4. Layout your Menu: Editing and re-editing is part of the process. Do not be in a rush to finish your menu. Carefully laying out the format, picking and choosing the images, color scheme, font type, and font size is all part of it.
5. Test Print your Menu: Depending on the paper and other materials used, your menu may end up looking different from how you design and edit it on the computer. Having several test prints allows you to see how the colors and images come out on paper. This also allows you to make changes in case you do not like how the menu comes out. Print them on different types of papers or materials. See how the ink comes out, and if it reflects the vision you have. Take your time, perfection cannot be rushed.
1. Paper Menu: This is the most common type of menu. This can be either a single page or multiple pages. Typically showcases the food available in the restaurant. Quick, simple, and effective.
2. Menu Board: Typically found in fast food joints or cafes. The menu board allows customers who are in line to pick and choose what they want even before sitting down. This speeds up the process and allows those who are crunched for time to order quickly.
3. Outdoor Menu: This is usually a larger copy of the paper menu that is situated outside the shop. This is done to entice customers to come in. Also, this is a way for customers to order ahead. This also allows restaurants to showcase their specials. A perfect example is those chalkboard sign menus outside cafes or bistros.
4. Digital Display Menu: Restaurants use digital displays to market their best sellers, specials, and promos. This is also an efficient way of putting up menus because the information and ads can be changed at any given time. This is also used by fast food joints for their drive-through since information can be changed anytime.
5. Online Menu: Posting your menu on your website and on your social media pages is a great way to attract customers. Plus this also ensures they always know what to order.