With the pace to which the internet has taken over every promotional tool known to different organizations across all industries, it’s easy to think that print is well and truly swept under the carpet. But you’re making a big mistake if you ignore the power of a flyer, brochure or poster design to rally an audience into buying a product, taking advantage of a service or attending an event. Have an upcoming event soon? Learn how to design a great event poster by reading the steps below.
5 Steps to Design an Event Poster
Step 1: Make it easy to read from a distance.
A poster’s goal, especially when marketing an event is to draw attention to the event’s key details. Your headline should be catchy with a readable typeface set in a carefully selected font. You have to win an audience in the first few seconds because it’s going to be hard to garner a second glance.
Step 2: Include key information.
This is quite obvious but sometimes, designers brush this step so easily, forgetting that the audience needs to know what the event is about, where it’s going to be held and at what date and time. Make sure that you gather the details for the event and that they are properly highlighted for the audience’s benefit.
Step 3: Experiment with contrasting colors.
No one’s too high-brow not to experiment with a poster design when they can. The thing with designing a poster is that you get to have more creative freedom. By all means, exercise that freedom and start by using bold, contrasting color palettes as opposed to monotonous, standard ones.
Step 4: Create a poster campaign.
Someone once said that people need to see something 20 times to make sure they don’t forget it. Your event poster design may already be phenomenal. But won’t it be better if you also have smaller versions to distribute or spread across multiple marketing or promotional channels? Yep. We think so too.
Step 5: Make it dominant.
There’s a reason why people use posters for things like movies or events that demand a bigger audience. Your design should warrant that attention. The best way to do that is by using a dominant visual. Whether it’s an illustration, image or text, you have to attract and intrigue them with a strong focal point.
15+ Event Poster Templates
1. Church Event Poster Template
2. Science Fair Event Poster Template
3. Sports Event Poster Template
4. Birthday Event Poster Template
5. Business Event Poster Template
6. Event Poster Template
A rumba night calls for an audience that suits the fancy of the dancers’ moves. Any event will have to be marketed so the audience will be convinced to attend. Entertain your guests early on by downloading this Event Poster Template in all versions of Adobe Illustrator, Pages, and Photoshop.
7. Musical Event Poster Template
Thinking of headlining artists and musicians worthy of a soldout venue for your event? Get the job done by using this Musical Event Template which features a simple, vintage design. Download this fully editable file in any of its available formats. Then print multiple copies for mass distribution.
8. Schedule Event Poster Template
Events like sports require schedules to be presented in a clear and creative manner. This is possible with the help of the above schedule event poster sample. Designed with the best quality, this template can also be customized to fit the needs of your event. Hurry and download this poster template now!
9. Charity Event Poster Template
To gain enough support and attention to any charity event, you need to promote it. You’ll need a professionally-designed poster designed to send a compelling message to your target audience. Go ahead and use this Charity Event Poster Template. Just run the file in Adobe Illustrator, InDesign, Publisher, Photoshop and MS Word.
10. Quiz Night Poster Template
Organizing a quiz night for your guests? Challenge your customer and get their attention by letting them know about the event through this sample quiz night poster. Edit and customize the file according to what your event requires. Print with high-quality paper to make the most of your poster campaign.
11. Seminar Poster Template
Different companies and organizations work together sometimes to gather professionals in a seminar event. If you want to have more participants, market your seminar with an event poster. Not sure how to design one? We’ve got you covered! Download this seminar poster sample in its multiple formats and feel free to modify the content as you see fit.
12. Free Concert Event Poster Template
Is your company hosting a concert event soon? In that case, you’ll need a poster that brings the concert atmosphere to your target audience. Fortunately, we have this accessible Concert Event Poster Template which is the perfect tool for promoting a concert event.
13. Free Fund Raising Event Poster Template
Fundraisers are pretty common, so if you’re planning to have a fundraising event, you better make it stand out by nailing your campaign. You can start by using this Fundraising Event Poster Template which comes in a simple yet no less creative design. Download it in any of its flexible file formats.
14. Free Tech Event Poster Template
Not sure how you can gather tech professionals and enthusiasts into an event they surely want to be part of? Download this Tech Event Poster Template to attract your audience into attending. Make sure to print the file in any of Adobe Illustrator, Pages, and Photoshop.
15. Holiday Event Poster
Get people excited with thoughts of fireworks and barbecue for a classic 4th of July event with this 4th of July Holiday Event Poster Template. Download this poster template designed with the right artwork made especially for holiday-specific celebrations.
16. Fundraising Event Poster
Do you want to raise funds by having people attend and support your fundraising event? Then you have to download this Fundraising Poster Template which comes in very accessible formats. Feel free to modify the file as to the needs of your nonprofit or fundraiser.