When businesses and organizations have something to promote—whether these are products, services, or events—they will need to use an advertisement tool in order to convey their message. They can choose whether to go with small-scale tools such as flyer designs and brochures, or with large-scale ones such as posters and banners.
Here, we’ll be talking specifically about posters, and we have a collection of poster templates below that you can download. These templates are all downloadable, editable, and printable. Other than that, you’ll find a few guidelines and tips. If you want to learn how to make your own posters, scroll down to see them.
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Elements of a Good Poster
- The content is critical for creating a successfully informative poster. In terms of content, it should always have a clear purpose that’s significant for the reader, organized, essential, and concise. In trying to make the content organized, you should provide a brief intro, the main content, supporting details, and a call to action. And in trying to make the content concise, make the information easy to absorb by using an active voice and avoiding jargon.
- The design and layout will require you to consider several factors, such as:
Columns. While there are instances wherein the use of columns can be dropped, usually, a poster layout will include between three to four columns for the content.
Alignment. Graphical and textual elements should be well aligned to help keep the layout clean and organized. In terms of the text, they should be in a justified alignment so that the left and right borders will have an equal measurement.
Balance and spacing. Distributing the elements well will help in making the layout look balanced, which can help in creating a pleasing and uncluttered appearance. Later, we will explain why it is important not to shy away from using a lot of spacing on the layout.
The use of graphics to enhance the appearance of the poster. As much as we want to avoid saying that text-only posters look dull considering that there are people who prefer to go minimal and typographic, try to even make your poster creative by adding graphical elements. These elements may either be in the form of photos, illustrations, or even charts, anything that can simply help in beautifying the design of the poster as well as to support the content.
- The logo and the name of the business or organization is essential. Regardless if the advertiser is a business entity or an organization, you should make your identity known by adding not only your logo but also the name of your business or organization on the poster design.
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Steps to Design a Good Poster
- Step 1 – The first thing that you will need to do when trying to design a poster is to define your purpose for designing one. According to experts, “a good promotional poster holds informative message or idea”, and that “it should communicate something in order to reach an audience”.
- Step 2 – The next thing that you will need to define is the target customer that you’re designing your posters for. Not knowing who your target audience is will often lead to a less impactful poster.
- Step 3 – Define the message of your poster. What do you intend on telling the reader? Be clear in explaining your message and get straight to the point.
- Step 4 – When actually making the design of the poster, always take into consideration your audience and determine how you will be able to get their attention. Always ask yourself during the design process, “what would my audiences want from my poster?”.
- Step 5 – Once the layout has been set, gather images and illustrations that you wish to use on the design. When gathering these, it is better to get more than what you need than to be short of them.
- Step 6 – After you have gathered the needed graphical elements, arrange them on the layout properly. Make sure that you apply enough space in between elements to make the design appear cleaner and more organized, you wouldn’t want your poster to end up looking cluttered.
- Step 7 – Apply the rule of K.I.S.S. on the design of your poster. K.I.S.S. stands for (Keep It Simple, Silly), which already speaks for itself.
- Step 8 – After getting your design printed, evaluate it and ask the opinion from others. When evaluating your poster design, try to ask yourself these questions:
- Is this design enough to grab the attention from people?
- Is the message on the poster clear and concise?
- Is the call to action motivating enough to really drive readers to do what is being asked from them?
Simple Tips for an Excellent Poster Layout
- Make sure that your poster is legible even at a distance. Posters are intended to be visible for a large number of people, and in order to get the attention of passersby even at a distance, you should make your text very legible even at a distance. When doing this, you don’t just try to make the text large, but you should also make sure that the background or the other elements don’t tend to mess around with the text.
- Observe the hierarchy of content. While this tip is mainly to help in making your poster look organized, it can also help make the overall content a lot easier to read. The hierarchy of content starts with the headline, which is the largest and most prominent text that acts to provide readers with an idea as to what the poster is about. The next in the hierarchy is the list of details which provide answers to the what, when, and where questions regarding the poster’s message. Lastly, the fine print should be the last in the hierarchy which explains more details about the content but are not entirely important for the reader.
- Increase the contrast level of the elements. This is also applicable if you choose to go black and white with the layout. High contrast between elements has been proven to easily capture the attention of audiences.
- Don’t shy away from putting using an exaggerated amount of spacing. This may seem silly at first but putting a lot of space in between elements can help in making the layout of your poster look organized and “breathable”. You may want to apply to space in between characters in the text, and you may also apply margins.
- Do not forget the call to action. While the poster design is to attract audiences, the content is to provide them with the information that they need, and the call to action is to inform them with what they need to do after reading content. In any marketing tool, a call to action is relevant because it actually helps in driving the reader to get in touch with the advertiser.
Types of Posters
1. Advertising Posters
These posters are one of the most commonly-used ones and can actually be found everywhere. These posters are used to announce new products and services or upcoming events.
2. Informative Posters
As the name suggests, these posters are intended to provide readers with information. Most informative posters are used as educational or academic tools in school, or for spreading social awareness.
3. Movie Posters
What else could this be? Movie posters are those that are used by film industries in order to promote an upcoming film. Additionally, movie posters are also used as a collectible by those who are a fan of the movie, or someone who just loves watching movies.
Sizes of Posters
- 8.5 x 11 inches (A4 Poster)
- 11 x 17 inches (Small Standard Poster)
- 18 x 24 inches (Medium Standard Poster)
- 22 x 28 inches (Half-Sheet Poster)
- 24 x 36 inches (Large Standard Poster)
- 27 x 40 inches (One Sheet Movie Poster)
- 40 x 60 inches (Subway Movie Poster)
What are posters made out of?
A poster is commonly made up using a medium grade poster with a glossy finish on one side and a white matte finish on the other side. In addition to the gloss-finished side, rich-colored paints are ideal in order for a highly vibrant result. Most posters used a Tyvek-based paper material in order to make it more durable and tear resistant.
How should you hang your posters?
Be sure to clean your hands as well as the wall that you are about to use for your poster. Lay your poster flat on the floor or any flat surface. Make sure that it is entirely flat all the way and that it doesn’t roll up.
While most people would use glue for putting up their posters, this would result in residue on the wall when the poster is removed. To prevent this, use removable adhesive instead. You can choose between a double-sided tape or an adhesive putty. Put up the poster starting at the top two corners and slowly working all the way down. This is to allow you to easily adjust if the poster isn’t straight, and also to ensure that it doesn’t get wrinkled.
How long will it usually take for poster paint to dry?
Latex paint can take between half an hour up to 3 hours to dry, oil colors take up to 2 weeks to completely dry up. For poster colors, they can already dry up in 30 minutes, but when re-coated, they will take up to 8 hours to completely dry up.
How can you make poster paint dry quicker?
There are various ways in which you can help dry poster paint faster, you can keep the fan on and directed towards the painted surface, or you can also choose to apply multiple thin coats.
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