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Picture this. You and your team have been working hard at trying to get sponsorship and enough funds for a community event you’ve all planned for months. You want everything organized, down to the very last detail, hoping everything goes well and that everybody shows up to support it. Whether you’re the businessman or the organizer, you would only want that hard work and planning to pay off well, only you’re not quite sure how to promote it and spread the word out. You can also like poster templates in PSD.
Your best chance at marketing or promoting an event is through printing posters even if you’re not exactly an expert in design. Then again, done well, a poster can make a great difference in drawing people to the event or convincing them to attend. It can also send a powerful message, especially when you use it campaigning for a cause promoting a movie, product or service. Here are the most important elements a well-designed poster needs to have:
A well-designed promotional poster can make all the difference between your hard work and the hours you dedicated for conceptualizing, planning, brainstorming the design getting noticed and a drab poster board. Thinking about your design is important in clearly communicating your output or message. Here are some steps you can follow for designing an effective poster:
1. Work fast: Designing a poster means being patient and committed to the type of work that it demands, on top of having creative skills since graphic artists and designers are usually thrown into a strict and demanding schedule, where your average artist may only be able to create and submit up to two design projects or tasks a week but you can be sure they would each be starting three different projects in one day where one design is produced in the morning, the designer eats lunch then start another design in the afternoon and another before the day ends which is typically around 9:00 in the evening already.
2. Communicate fast: A poster is your visual representation of a sales pitch and you have about fifteen seconds at the most, to nail it, which means you should be able to communicate your message to passers-by, potential customers or donors, fans and your audience at large. This is because your poster will be up against a dozen other posters which could also be promoting events. In the case of movie posters, this is the reason why directors and producers are about the last people you could get feedback from.
3. Design for multiple formats: There are poster designs such as movie posters that a business or organization that aren’t just used as posters. The design can also extend to billboards, marketing flyers, DVD covers and sometimes, even book covers of book-to-movie adaptations if they’re found to be compelling enough. Your team may be capable of designing something straight out of Hollywood movie posters, but if you’re not able to format it well, you’ll see your design go down the drain.
4. Consider the poster’s location: This is an important factor in nailing your poster design and drawing an audience. Where is it going to be placed? In many ways, the location, as well as the size of the poster, visual hierarchy and organization around the material, can serve as a positive response to your call-to-action earlier. Knowing where your poster will be placed is also going to help your decision-making regarding visual contrasts and your color palette choices.
Taking the time to plan the design and working with professionals who understand the process of poster-making and the imagery required to make it compelling and effective is a great step to build or maintain your brand strategy. Here are additional tips for your poster design:
Here are the most popular types of poster designs you can use to get people to support or attend your event:
Posters usually come in these standard sizes:
A poster is designed or created to advertise, promote or market an event, program, movie, product, service, as well as causes in some cases. If you’re a businessman, a well-thought poster design can influence people’s buying decisions in your favor.
Typography isn’t only letters and their complicated, intricate styles. It can also be used for emphasizing a minimalist take in conveying the poster or event’s main message to the audience, once the poster is finalized.
If it’s your first time designing a poster or taking on a project for a poster design, you will not be able to learn the ticks overnight. With the help of the basic steps, tips, and templates we have included in this article, you can edit and customize the design of your choice. You can also practice by starting with the basics, then experiment with your design elements and make sure to end up with a poster that can communicate the kind of message you want your audience to see.