30 Rack Cards in PSD

Sales is one of the main metrics that entrepreneurs use to measure if a business venture is successful or not. And one of the main ways to drive sales targets is through advertising. Businesses who want an edge in terms of promoting their products and services would usually take advantage of traditional methods and put a twist to them in order to attract more customers.

Using rack cards as a print media marketing tool is one such innovation. But before any business owner can have appealing rack card designs, he or she needs to know the ins and outs of rack card creation using rack card templates. In this article, we provide different examples of rack card designs and we will also provide other useful tips to help increase customer engagement.

What is a rack card?

Most people may not be familiar with the term rack card since it is commonly used as jargon in the print media industry. However, almost everyone is familiar with the cards shown in most lobbies of any business establishments. Perhaps this is because these objects are unappealing and so are often overlooked.

Rack cards are sometimes called brochures. These printed documents, however, are more prominently placed in racks found at the side of a firm’s front desk or reception area. Also, rack cards can both be promotional and informational in nature. They provide information about a person or a business and would also often include discount offers and other customer loyalty benefits.

Advantages of using rack card PSD templates

Those are a few of the advantages of using a PSD template. So if you are still on the fence whether or not to use these document templates, just remember that when you are creating any kind of rack card design, you will need all the edge that you can get.

Beauty Spa Rack Card Template PSD


Cafe Rack Card PSD Template


Church Rack Card PSD Template


Clergy Anniversary Rack Card Template PSD


Clinic Rack Card PSD Template


Cookie Shop Rack Card Template PSD


Cycling Shop Rack Card Template PSD


DJ Rack Card Template PSD


Family Photographer Rack Card PSD Template


How to create a rack card using PSD templates

Creating a rack card using a PSD template is unlike creating handmade card designs. For rack card creation, it is more practical to follow some of the guidelines for designing business cards instead. This is because rack cards function more like a business card. Also, handmade greeting cards do not use card templates.

Written below is a step-by-step guide on how you can create your own rack card design template from scratch:

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Medical Rack Card Template PSD


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Photography Rack Card Template PSD


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Restaurant Rack Card Template PSD


Fine Dining Rack Card Template PSD


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Winery Rack Card PSD Template


Other customer engagement ideas

One of the key traits of successful entrepreneurs is being realistic regarding their business goals and how to achieve them. So if you are thinking that just by creating a rack card promotional campaign, your business will soar to greater heights immediately, sadly, you are wrong. Increasing business earnings entails a whole lot more than that. Primarily, a business organization needs to combine different strategies and implement them holistically in order to increase customer engagement. Also, the ability to sustain all these strategies will make a difference in your numbers.

To help new business owners in this area, here are a few customer engagement ideas that you can may implement alongside a good print media marketing campaign to ensure you achieve all your business goals.

Social media. Social media, or social networking services, like Facebook, Twitter, Instagram, and Snapchat are not all bad. In fact, these sites can help make or break a brand’s digital marketing strategies. Millions of people are connected online nowadays and these same number of people spend so much time in front of a computer or a mobile phone. As a business owner, a rack card campaign will really work well when customers are able to connect with the company right away through social media. For instance, if a customer has questions regarding a rack card promotion, he or she is more likely to use a business’ social media channels to ask these questions. Businesses needs to be there to connect to any prospective customer at the time that the customer needs them. Real-time online client-customer interactions like this often results in more sales than when a business does not have an online presence.

Promotions and discounts. One of the things that customers use rack cards for is to get access to the slew of promotional offers and discounts that they contain. But if you wish to increase customer (both new and current) engagements, you may want to broaden the scope of these sale offers. There are other ways to spread word about a sale aside from creating rack card designs.

Create customer loyalty programs. Another effective customer engagement strategy is setting up customer loyalty programs. This strategy is effectively used by some chain coffee shops and even by airlines. Even if you are operating a small business, let us say a salon business, you may use simple loyalty or voucher cards that customers can present every time they visit your salon. People are more likely to frequent a place if they can gain benefits for every dime they spend on that establishment. Another customer loyalty program that businesses may use is the Refer-A-Friend program. This type of promotional offer is often used for gym memberships. There is no reason why you could not adopt this same strategy for your own business. Customers appreciate it when they are rewarded doing even the most effortless things.

Set up a blog or business website. In the digital age, blogs and websites dominate the online marketing niche. Your website or blog should be very informative and answer customers’ questions. A business website also allows you to create a share page of all the products and/or services that you offer. It is a one-stop shop and your customers do not have to physically go your store to browse your offerings. In connection with setting up a business website, you may even create an adjoining online shopping store within your website. This way, customers can easily shop online and you have gained another sales channel. As an added note, business websites often ask visitors to their sites to sign up to a newsletter as a communication and marketing tool. If you wish to take this route, you may check out these newsletter templates.

Answer customer questions promptly. A simple strategy that has been repeatedly proven to increase customer engagement is when a business’ support team answers a customer’s questions promptly. Whether it is a social media query or a customer calls in to the store, the interaction will mostly likely end up as a positive experience if a customer support team responds quickly. This strategy requires a lot from the management team in order to be effective. If you are a business executive or a business owner yourself, taking a stand to deliver competent and prompt customer service will make a difference in your brand image and in your company’s long term revenue projections. After all, people do tend to value business relationships where they feel like they are treated as valuable patrons. If a company improves their customer service strategies, the rewards will truly be more than that gained by only improving your company’s rack card design templates.

Mobile app development. As mentioned earlier, millions of people are online at any given time. And a lot of them are using a mobile device to access the Internet. If it makes sense for your business, you may try creating a mobile application. This strategy is especially helpful for those businesses that offer unique or essential services to their customers. An example are fast food chains. The people behind these companies have thought about how they could make food ordering easier online. Obviously, the solution is through developing exclusive mobile application templates where customers can type or select their orders and also make cashless payments.

What rack card PSD template will you choose?

As with all card design templates, your decision on which rack card template to choose should primarily be based on your own personal preferences. Of course, there are other factors that you  need to consider. But it is important to please yourself first. This way, you will have the much-needed confidence to keep on creating and improving the rack card design that you choose. So choose well and enjoy the card creation process!