In this digital age, it is easy to overlook the relevance of using paper or any printed media in promoting a product or company. What most branding/marketing specialists overlook is that the printed form is an altogether different, yet just as effective a strategy as social media marketing. In printed media, you don’t rely on search engine optimization in order to reel in customers. Instead, you bank on presenting the best format, colors, fonts, textures, content, and overall visual presentation of your branding on printed media.
Infusing textures that are eye catching on a printed advertisement of your product or company is essential in optimizing this specific branding strategy. Watercolor paper textures are the hottest design trends as of late. This is so because watercolor paper textures resemble real watercolor paintings, thus evoking a sense of familiar comfort at the mere sight of it. That is why, for your convenience, we have collated various Photoshop textures with watercolor design that are easily downloadable and editable.
Here are the watercolor paper textures that we offer:
In choosing watercolor textures, you need to consider the purpose, theme, and what response you seek from your viewers. Whether it would serve as a background for your company’s job posting, service and products advertisement, engagement party invitation card, or even a birthday invitation card, attention to detail is important. Understandably, this is not an easy task.
First of all, watercolor shades should match the purpose for using it. Basically, if you want to evoke a joyful feeling, you can use the rainbow watercolor paper texture; but if you want to attract dark, artistic souls, then use the grunge texture.
Secondly, upon printing, use a medium that effectively brings out the different layers of your textured design. Avoid mediums that alters the quality of these textures.
Lastly, when you add photos and texts upon editing, make sure that the colors match the paper texture. Otherwise, your design would cease to be effective.