Vacations and travel destinations are all about amazing photos and visualization. When we badly want a time away from the daily grind, we often think about endless shades of green, ocean water and wide, open skies. Or perhaps, just the idea of going to another place for a while is in itself already very rewarding, which is why if you’re in the travel industry, you would want to make sure to give people an experience they wouldn’t forget.
The best thing about taking a break is that you can pack your bags, say goodbye for a few days to breathe and finally see your dreams of sunsets and sandy, beautiful shores. One of the best ways to communicate that is through travel brochures that are well-designed, with the following elements:
1. Cover: Come up with a cover that demands attention at-a-glance, from your average traveler and other potential clients. The design should include the most important visual components such as a high-quality image, the logo of the travel agency, hotel or resort and a catchy phrase which draws a reader in, enough for him or her to keep reading. Brilliant phrases are snappy, set in bigger type, in ten words max, usually located on the upper part of the brochure.
2. Text: Graphics may get people’s attention but they don’t necessarily push the right buttons all the time and are not enough to keep a person’s interest in the travel package or location your business is offering, not even with palm trees on the cover. The text is the one that also invites people to read the brochure in full. Ideally, there are two ways to evoke curiosity. One is to phrase the text as a question on the cover and provide the answer within the brochure. Another is to start a phrase on the cover and complete it inside.
3. Color: A brochure is a destination and a travel company’s visual representation. You need to market your resort, hotel and the destination itself well and the best way to do that is make sure that you use colors wisely to set the tone and mood of the experience you’re trying to sell. If your business is primarily about fun and relaxation, use bright colors and mix them with a calm color palette. You might also want to consider neutral hues to evoke a sense of calm.
The global tourism sector is booming, which means you probably have competition by the dozens, offering travel destinations and packages that are just as attractive as yours, and maybe even better. The challenge is marketing your travel package or company as effectively as you possibly can by knowing what your target travellers or audience wants. Here are some steps to guide you in designing a travel brochure that would leave your reader wide-eyed and send him booking it:
1. Communicate with photos: Photos are a great way to bring the company’s brand and message to the audience without the use of textual content but you can’t rely on them too much. Try to use a maximum of three or four images so the reader won’t be overwhelmed with too much going on in your brochure’s pages.
2. Use white space wisely: Notice that empty white space on flyer designs, brochures and posters? It’s there for a reason, and it’s just as important as the rest of the content and elements of your brochure’s layout. Used effectively, white space has the ability to bring visual appeal to the next level and make it more compelling, offering value of what a brochure is supposed to be. It also gives the design a cleaner, more professional look.
3. Choose the right destination for potential clients: There are so many destinations that can put some of the world’s most popular tourist attractions to shame, your challenge is to market yours in way which would make it compete or even have something more to offer than just your regular cruise, package tour or travel. Find out your location’s best features. It could be a festival, lakes, rivers and historical places. You’ll never run out of options.
4. Target your audience: For every destination or place offered, a professional needs to check specific demographic regarding who will most likely be interested. Doing so would not only give you more chance to put unique features, amenities or activities to the fore but would also be a key factor in getting your target audience to try them.
5. Price it: Don’t forget the most important step in your design which is the price you charge for potential guests or clients. While you may keep the client interested with what your package offers, you don’t want to send them packing on their way to the competition, running scared with the rates they see. Check what the competition is offering and find out the right price based on services, amenities, location and other aspects of the trip or location and make sure the final figure you come up with is both competitive and reasonable.
Your travel brochure should play into thoughts of a paradise island or people’s craving of escaping the city or their work for a while so that they can lie down, relax and just enjoy the scene. Here are some tips to help you come up with a great travel brochure design:
A common size of most tri-fold brochures when they are opened or flat is 8.5″ x 11″, or a normal letter format. Other popular sizes are 8.5″ x 14″, 11″ x 17″and 11″ x 25.5″.
A travel agency marketing a tourist or travel destination and a travel package would need to include not only photos but also details about location features, amenities and rates and benefits. That’s a lot of information. A tri-fold brochure is a great way to organize and break down content into a single piece of paper.
The two most commonly used types of brochure folds are the Z-fold and trifold. A Z-fold is very useful when there’s a lot of information or text to be included in the layout. A standard tri-fold design on the other hand, is best for brochures using a larger image with less text and information.
With our busy, fast-paced lives and careers, travelling seems a luxury that we don’t get or can’t afford to have very often, so when we get the chance, it’s only right to make sure we would have the best time possible, in an unforgettable place and if we’re lucky, meet unforgettable people. We all need a break, press any reset button we can find, and if that comes in the form of a destination promoted by a business or organization that promises us a great experience, the right thing to do is pack our bags and hop on the plane, because why not, when you know you deserve it?