Sales B2B Lead SLA

Sales B2B Lead SLA

This Sales B2B Lead Service Level Agreement (SLA) outlines the terms and expectations between [Your Company Name], hereinafter referred to as “Company," and [Client Company Name], hereinafter referred to as “Client," for the provision of B2B sales leads. This SLA is designed to ensure clear communication, define responsibilities, and set performance benchmarks for the sales lead generation services.

1. Service Description

The Company shall provide the Client with high-quality B2B sales leads within the food industry. These leads will be potential customers who have expressed interest in the Client's products or services and match the Client's target demographic.

2. Service Scope

2.1. Lead Sourcing: The Company will use various methods, including market research, cold outreach, and database management, to source and generate B2B sales leads for the Client.

2.2. Lead Quality: The Company commits to providing the Client with accurate and up-to-date leads that meet the agreed-upon criteria, including industry, location, company size, and other relevant parameters.

2.3. Lead Volume: The Company will deliver a minimum of [0,000] sales leads per month, as agreed upon in the Service Agreement.

3. Service Level Agreement

3.1. Lead Delivery: The Company will deliver the agreed-upon number of leads to the Client on or before the scheduled delivery date.

3.2. Lead Accuracy: The Company guarantees that at least [00]% of the leads provided will be accurate and meet the agreed-upon criteria.

3.3. Lead Updates: In the event that any lead is found to be inaccurate or outdated, the Company agrees to provide replacements within two months of the Client's notification.

4. Client Responsibilities

4.1. Payment: The Client shall make payments for the services as per the terms outlined in the Service Agreement.

4.2. Feedback: The Client is encouraged to provide feedback on the quality of leads and the service provided to help improve the lead generation process.

4.3. Data Security: The Client is responsible for ensuring the security and confidentiality of any leads provided by the Company.

5. Pricing

Pricing for the lead generation services will be as specified in the Service Agreement. Pricing may vary depending on the volume and complexity of the leads requested.

6. Termination

Either party may terminate this SLA with [Specify Notice Period] written notice if the other party fails to meet the obligations outlined in this agreement. In such cases, any pre-paid fees for undelivered leads will be refunded to the Client.

7. Confidentiality

Both the Company and the Client agree to maintain the confidentiality of any proprietary information shared during the course of this agreement.

8. Dispute Resolution

Any disputes arising from this SLA will be resolved through negotiations between the parties involved. If no resolution is reached, the dispute will be subject to mediation or arbitration as agreed upon by both parties.

9. Amendments

Any amendments or changes to this SLA must be made in writing and agreed upon by both parties.

10. Governing Law

This SLA shall be governed by and construed in accordance with the laws of New Jersey.

11. Entire Agreement

This SLA constitutes the entire agreement between the Company and the Client and supersedes any previous agreements or understandings, whether written or oral.

By signing below, both parties acknowledge their understanding of and agreement to the terms and conditions outlined in this Sales B2B Lead Service Level Agreement.

[Your Company Name]


Date: [Month Day, Year]

[Client Company Name]


Date: [Month Day, Year]

This Sales B2B Lead SLA is effective as of the date of the last signature and remains in effect until terminated or amended in accordance with its terms.

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