Sales Trade Show Lead Rubric

Company Name: [Your Company Name]

The following rubric has been meticulously crafted to provide a structured framework for evaluating the success of our participation in trade shows, particularly in terms of lead acquisition and conversion. By adhering to this rubric, we aim to gain deeper insights into our trade show performances, identify areas for improvement, and optimize our strategies to maximize the return on investment.

Criteria	Description	Scoring (1-5)
Lead Source	Identify the source of the lead (e.g., trade show booth visitor, seminar attendee, networking event).	[Input Score]
Contact Information	Collect complete and accurate contact details (name, company, phone, email).
Engagement Level	Assess the level of engagement and interest expressed by the lead.
Budget Alignment	Determine if the lead has the budget or financial capacity for our products/services.
Purchase Intent	Evaluate the lead's intent to make a purchase or explore our offerings further.
Fit with Target	Determine if the lead fits our ideal customer profile and target audience.
Follow-Up Needed	Identify if follow-up actions are required to nurture the lead further.

Scoring Guide:

1: Poor

2: Below Average

3: Average

4: Above Average

5: Excellent

Notes:

• This rubric aims to provide a comprehensive evaluation framework for assessing the effectiveness and success of generating leads at sales trade shows.

• Each criterion should be scored based on predetermined metrics and benchmarks set by the company.

• Adjustments can be made to the rubric based on specific objectives, target audience, and industry standards.

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