Sales Collateral Distribution Policy

Sales Collateral Distribution Policy

Effective Date: [Month Day, Year]

Policy Owner: [Your Name]

Contact: [Your Email]

I. Purpose

The purpose of this Sales Collateral Distribution Policy is to establish guidelines and procedures for the distribution of sales collateral materials by [Your Company Name]. This policy ensures consistency, accuracy, and compliance with company branding and messaging across all distribution channels.

II. Scope

This policy applies to all employees, contractors, and authorized agents of [Your Company Name] involved in the distribution of sales collateral materials.

III. Policy Statement

[Your Company Name] is committed to providing its sales team with high-quality, up-to-date sales collateral materials to support effective sales efforts. Sales collateral materials include, but are not limited to, brochures, product catalogs, presentations, and digital assets.

IV. Roles and Responsibilities

A. Sales Team

  • Sales representatives are responsible for requesting and using sales collateral materials in accordance with this policy.

  • They must ensure that the materials they distribute are up to date and in alignment with company branding.

B. Marketing Department

The Marketing Department is responsible for creating and maintaining sales collateral materials.

They must ensure that collateral materials are consistent with company messaging and branding guidelines.

V. Distribution Channels

Sales collateral materials may be distributed through the following channels:



Physical Copies:

Printed materials provided to sales representatives for in-person meetings.

Digital Copies:

Electronic versions shared via email, cloud storage, or the company's sales portal.


Collateral materials available for download from the company website.

Social Media:

Sharing approved materials on official company social media accounts.

VI. Collateral Materials

Sales collateral materials include, but are not limited to:

  • Brochures

  • Product Catalogs

  • Presentation Templates

  • Flyers

  • Case Studies

  • Whitepapers

  • Videos

VII. Distribution Process

A. Requesting Collateral Materials

Sales representatives must submit a request for collateral materials through the company's designated platform. Requests should specify the type and quantity of materials needed.

B. Approval Process

Requests will be reviewed by the Marketing Department to ensure alignment with branding and messaging guidelines.

C. Distribution

Approved materials will be distributed to sales representatives via the chosen distribution channel(s).

VIII. Monitoring and Compliance

[Your Company Name] will periodically review the distribution of sales collateral materials to ensure compliance with this policy. Any deviations or concerns will be addressed promptly.

IX. Review and Revision

This Sales Collateral Distribution Policy will be reviewed annually by the Marketing Department to ensure its relevance and effectiveness. Updates will be made as necessary, and employees will be notified of any changes.

This Sales Collateral Distribution Policy is a critical component of maintaining a consistent and effective sales strategy at [Your Company Name]. It ensures that all stakeholders have access to accurate and brand-aligned materials to support their sales efforts. For any questions or clarifications, please contact [Your Name] at [Your Email].

[Your Company Address]

[Your Company Number]

[Your Company Website]

[Your Company Social Media]

Sales Templates @