Sales Outline for Negotiation Strategy

Sales Outline for Negotiation Strategy

I. Introduction

a. Purpose of the negotiation:

To secure a strategic partnership agreement with [Your Company Name].

b. Desired outcome:

A mutually beneficial partnership that aligns with our long-term business objectives.

II. Pre-Negotiation Preparation

a. Research and Analysis

  • Thoroughly understand [Your Company Name]'s business model, goals, and pain points.

  • Evaluate our company's strengths, weaknesses, opportunities, and threats (SWOT) in relation to this negotiation.

  • Identify key decision-makers and influencers at [Partner Company Name].

  • Analyze market conditions, industry trends, and competitor strategies.

b. Establishing Objectives

  • Define clear and achievable negotiation objectives.

  • Prioritize objectives and establish fallback positions.

  • Determine acceptable and non-acceptable terms and conditions.

  • Identify potential trade-offs to facilitate win-win outcomes.

c. Team Preparation

  • Assemble a negotiation team, including experts from various relevant departments (e.g., legal, finance, marketing).

  • Assign roles and responsibilities within the team.

  • Conduct a pre-negotiation briefing to align team members on objectives, strategies, and key talking points.

III. Negotiation Tactics

a. Building Rapport

  • Begin with a friendly and respectful tone.

  • Establish common ground and shared objectives.

  • Actively listen to [Your Company Name]'s concerns and priorities.

b. Information Sharing

  • Present our company's strengths, achievements, and the unique value we bring to the table.

  • Address potential areas of concern transparently, providing solutions or mitigation strategies.

  • Gather information about [Your Company Name]'s needs, challenges, and expectations.

c. Framing the Negotiation

  • Define the negotiation scope, agenda, and key issues.

  • Propose an initial offer that aligns with our objectives but allows room for concessions.

  • Set a collaborative tone, emphasizing the mutual benefits of the partnership.

d. Concession Management

  • Develop a clear strategy for making concessions while maintaining our core objectives.

  • Seek reciprocal concessions from [Your Company Name].

  • Avoid making unilateral concessions without receiving value in return.

IV. Agreement and Closure

a. Creating Value

  • Identify areas where we can create additional value for both parties.

  • Explore potential add-ons, incentives, or innovative solutions.

  • Emphasize the long-term benefits of the partnership.

b. Legal and Compliance

  • Engage legal counsel to review and finalize the agreement.

  • Ensure compliance with all relevant laws and regulations.

  • Address any intellectual property, confidentiality, or liability concerns.

c. Agreement Signing

  • Schedule a signing ceremony to celebrate the partnership.

  • Coordinate with [Partner Company Name] to ensure a smooth transition.

  • Establish clear communication channels for post-negotiation cooperation.

V. Post-Negotiation Evaluation

a. Debriefing

  • Conduct a post-negotiation debrief with the internal team to assess the negotiation process and outcomes.

  • Identify lessons learned and areas for improvement.

  • Document key takeaways for future negotiations.

b. Continuous Relationship Building

  • Nurture the newly established partnership to maximize its potential.

  • Develop a plan for ongoing communication and collaboration with [Your Company Name].


This negotiation strategy outlines the approach we will take to secure a successful partnership agreement with [Your Company Name]. It emphasizes a cooperative and value-driven approach while ensuring the protection of our company's interests. Continuous evaluation and relationship-building will be key to the long-term success of this partnership.

Prepared by: [Your Name]

Position: [Your Title]

Date: [Month, Day, Year]

Sales Templates @