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Sales Questionnaire for Pre-Negotiation Preparation

Sales Questionnaire for Pre-Negotiation Preparation

Date: [Month Day, Year]

Name: [Your Name]

Welcome to the Sales Questionnaire for Pre-Negotiation Preparation. This questionnaire is designed to help us understand your knowledge, expectations and readiness for a sales negotiation. We appreciate your participation in this survey which will guide our interaction and determine our negotiation strategy to ensure a successful negotiation outcome.

Instruction: Please answer each question to the best of your knowledge.

Question No.

Question Description

Your Response


What is the main problem or challenge your organization is looking to solve? (e.g., “We are looking to improve our supply chain efficiency.”)

We are looking to improve our digital marketing reach.


What are your key objectives for this project? List up to 5. (Sample: “1. Increase customer engagement, 2. Improve ROI”)


What is your estimated budget range for this project? (e.g., “$50,000 - $100,000”)


What is the expected timeline for project completion?


Who will be the primary point of contact from your organization? Please provide name, title, and contact information.


Are there any particular technologies, platforms, or tools you prefer to be used in this project? (Sample: “We prefer to use AWS for cloud services.”)


Do you have any current or prior relationships with vendors in our industry? If yes, please elaborate.


What are the key performance indicators (KPIs) you will use to measure success?


Do you have any special security, compliance, or data privacy requirements?


How did you hear about [Your Company Name]?

Thank you for taking the time to complete this questionnaire. We look forward to reviewing your responses and progressing to the next stages of negotiation.

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