Radio Ad Script

Crafted by: [YOUR NAME]

Organized under: [YOUR COMPANY NAME]

Address: [YOUR COMPANY ADDRESS]

Email: [YOUR COMPANY EMAIL]

Phone: [YOUR COMPANY NUMBER]

Website: [YOUR COMPANY WEBSITE]

I. Introduction

Start your radio ad by catching the listener’s attention with a striking or intriguing statement. This could be a question, a surprising fact, or a compelling anecdote related to [YOUR PRODUCT/SERVICE].

Example:
"Did you know that 8 out of 10 people experience lower back pain at some point in their lives? What if there was a simple solution to help relieve that pain?”

II. Defining the Problem

Introduce the problem that [YOUR PRODUCT/SERVICE] solves. Make sure to emphasize how this issue affects the listener personally or impacts their daily life.

Example:
"Like many of us, juggling work, family, and personal life means the stress can really start to weigh down on your shoulders—literally."

III. Presenting the Solution

Introduce [YOUR PRODUCT/SERVICE] as the solution. Describe the benefits and features, focusing on how it alleviates or resolves the issues mentioned in the previous section.

Example:
“That’s why we created the ErgoChair - a scientifically-engineered chair designed to provide unparalleled comfort, and reduce back pain significantly!”

IV. Call to Action (CTA)

Create a sense of urgency or an incentive to encourage immediate action from the listener. This can be an offer, discount, or a limited-time event.

Example:
"Act now and receive a 20% discount on your first purchase! Don’t miss out on this exclusive offer to improve your comfort and health. Visit [YOUR COMPANY WEBSITE] or call us today at [YOUR COMPANY NUMBER]."

V. Closing

Wrap up the ad with a quick and effective summary of the key points about [YOUR PRODUCT/SERVICE]. Remind your audience of the urgency or value of the offer.

Example:
"Transform the way you sit, and the way you live. Offer ends soon, so hurry!”