How to Create Advertising Poster in Pages
Advertising in posters has been the norm since the 19th century. Posters are one of the most effective mediums for companies to promote their products. It's handy and catchy when posted in a highly-visible area. Right now, some poster ads are made in document applications such as Apple Pages.
If you need some tips in creating advertising posters in Apple Pages, read our tips below.
1. Think of a Concept
Every kind of food, drink, or event needs a creative design. With posters, people see and read your message and interpret it in various ways. Come up with a suitable concept for your product and think of how you can translate it in a poster template.
2. Create Illustration
Open a blank file in Apple Pages. Based on your concept, create an illustration that would best convey the message of your advertisement. Illustrations are powerful when you want to create a thought-provoking ad. You can also use photos of your products and put it at the center of your poster. Make sure that you always highlight the product since that's what people will spend their money for.
3. Write Content
Coming up with a catchy tagline is difficult. It needs a lot of thinking and revisions. Create a list of possible clever taglines for your advertisement and choose which one fits the most. Add other details, such as the contact information of the company.
4. Add Details
Always choose the right color for your poster. You can opt for the strong or dark ones depending on your concept. Add some graphic design elements and clean typography to get your message across easily.
5. Finalize Document
Check your document to see if there are a few missing details. If you think you've polished everything in your poster, you can print it right away.
What are the benefits of poster advertisements?
These are some of the advantages of poster advertisements:
1. It targets the audience you want to reach.
2. It costs cheaper than other forms of advertisements.
3. It's easily visible, especially in a crowded area.
4. Posters encourage an active interaction and response.
5. Posters can be thought-provoking when promoting a product.
6. Exposure lasts for a longer time with poster ads.
What are the common poster sizes?
The common poster sizes are:
1. Letter size - 8.5 by 11 inches
2. Small size - 11 by 17 inches
3. Medium size - 18 by 24 inches
4. Large size - 24 by 36 inches
Can posters be thought-provoking?
Yes, posters can be thought-provoking. These posters are usually used to promote propaganda. But some companies also use posters to relay an important and socially relevant message while promoting their product. This can depend on the creativity of the advertisers.
Some of the messages relayed through poster ads are conservation of the environment, climate change, health crises, and human rights. Posters can also relay an uplifting message and motivational quotes to cheer people up.
What are other forms of advertising?
Some of the other forms of advertising include radio, newspaper, television, and online ads (mobile and internet).
How do posters encourage response?
A call to action always encourages a response when used in posters. This one-liner evokes a sense of urgency to readers.