Agency Brochure Templates

How to Create an Agency Brochure

Did you know that direct mails' average life span, including company brochures, leaflets, and vouchers, is 17 days? Moreover, a recent study by Go Inspire Group proved that purchases as a response to direct mail campaigns are five times larger than email campaigns. With that in mind, you should aim to create the best brochure to represent your agency. We have some tips and tricks on how to achieve that below.

1. Understand Your Goal

Why do you need a brochure? What do you want to achieve using a brochure? These are just some of the questions you need to answer before you start designing. The answers to these questions will help set a focal point, visualize a concept, and determine a method of delivery.

2. Know Your Folds

Brochures have a couple of folds that you can choose from, such as bi-fold or half-fold, tri-fold, z-fold, gatefold, french fold, accordion fold, double parallel fold, and parallel map fold. These folds have their pros and cons; you have to study them to find out what best suits your purpose.

3. Prioritize Balance

It's easy to get carried away with putting photos, artworks, and illustrations in your brochure. But you have to remember that your brochure should communicate to your audience; reading your material, they should learn about your agency, services, or new product. Make sure that your designs do not overshadow your text or content.

4. Spark Action

You are selling your agency's products and services; therefore, there should be a motivating call-to-action in your brochure. Encourage them to purchase your offers by highlight the benefits and advantages of getting it from you.