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As an advertising agency, you are expected to have creative prowess. You can either use a creative portfolio or a handy-dandy brochure to showcase your agency's services. If you choose the latter, then you're in the right place! We have quite a few selections of Agency Brochure Templates that you can easily access and edit in Microsoft Word, Adobe Photoshop, Illustrator, and InDesign. You use the modern brochure designs, creative layout, and well-written content of these templates. You are guaranteed to impress your potential clients with these high-quality printable templates. Get them today!
Did you know that direct mails' average life span, including company brochures, leaflets, and vouchers, is 17 days? Moreover, a recent study by Go Inspire Group proved that purchases as a response to direct mail campaigns are five times larger than email campaigns. With that in mind, you should aim to create the best brochure to represent your agency. We have some tips and tricks on how to achieve that below.
Why do you need a brochure? What do you want to achieve using a brochure? These are just some of the questions you need to answer before you start designing. The answers to these questions will help set a focal point, visualize a concept, and determine a method of delivery.
Brochures have a couple of folds that you can choose from, such as bi-fold or half-fold, tri-fold, z-fold, gatefold, french fold, accordion fold, double parallel fold, and parallel map fold. These folds have their pros and cons; you have to study them to find out what best suits your purpose.
It's easy to get carried away with putting photos, artworks, and illustrations in your brochure. But you have to remember that your brochure should communicate to your audience; reading your material, they should learn about your agency, services, or new product. Make sure that your designs do not overshadow your text or content.
You are selling your agency's products and services; therefore, there should be a motivating call-to-action in your brochure. Encourage them to purchase your offers by highlight the benefits and advantages of getting it from you.
The size of your brochure depends on your preference and content, but keep in mind the following brochure sizes: 8.5 × 11, 8.5 × 14, 11 × 17, and 11 × 25.5.
The first advantage of brochures is its cost-effectiveness; the more you print out, the bigger your savings will be. Next, it is easy to distribute; you can easily send it through direct mail or insert it into your product packaging. Another advantage holds a lot of information and helps personalize your business. And lastly, it helps build trust; your target clients can read your agency's mission, credentials, and business practices.
You should always include the following in your brochures:
1. Standard company information
2. A compelling headline
3. High-resolution images
4. Interesting content
5. Strong call-to-action
Yes, the website has a wide selection of editable brochure templates that you can use for various businesses, including but not limited to bookstores, coffee shops, bakeries, real estate, and law firms.