How to Create an Agency Brochure
Did you know that direct mails' average life span, including company brochures, leaflets, and vouchers, is 17 days? Moreover, a recent study by Go Inspire Group proved that purchases as a response to direct mail campaigns are five times larger than email campaigns. With that in mind, you should aim to create the best brochure to represent your agency. We have some tips and tricks on how to achieve that below.
1. Understand Your Goal
Why do you need a brochure? What do you want to achieve using a brochure? These are just some of the questions you need to answer before you start designing. The answers to these questions will help set a focal point, visualize a concept, and determine a method of delivery.
2. Know Your Folds
Brochures have a couple of folds that you can choose from, such as bi-fold or half-fold, tri-fold, z-fold, gatefold, french fold, accordion fold, double parallel fold, and parallel map fold. These folds have their pros and cons; you have to study them to find out what best suits your purpose.
3. Prioritize Balance
It's easy to get carried away with putting photos, artworks, and illustrations in your brochure. But you have to remember that your brochure should communicate to your audience; reading your material, they should learn about your agency, services, or new product. Make sure that your designs do not overshadow your text or content.
4. Spark Action
You are selling your agency's products and services; therefore, there should be a motivating call-to-action in your brochure. Encourage them to purchase your offers by highlight the benefits and advantages of getting it from you.
What size should a brochure be?
The size of your brochure depends on your preference and content, but keep in mind the following brochure sizes: 8.5 × 11, 8.5 × 14, 11 × 17, and 11 × 25.5.
What are the advantages of using agency brochures?
The first advantage of brochures is its cost-effectiveness; the more you print out, the bigger your savings will be. Next, it is easy to distribute; you can easily send it through direct mail or insert it into your product packaging. Another advantage holds a lot of information and helps personalize your business. And lastly, it helps build trust; your target clients can read your agency's mission, credentials, and business practices.
What to include in a brochure?
You should always include the following in your brochures:
1. Standard company information
2. A compelling headline
3. High-resolution images
4. Interesting content
5. Strong call-to-action
Does template.net have other brochure templates?
Yes, the website has a wide selection of editable brochure templates that you can use for various businesses, including but not limited to bookstores, coffee shops, bakeries, real estate, and law firms.