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Agencies vary a lot and are available everywhere, vying for the patronage and trust of potential clientele. Hence, an agency must be established to the masses with credible image and proficiency in the industry. Realize how we can make it easy for you to get that appeal through your brochure with our Free Ready-Made Agency Brochure Templates in Apple Pages! The templates below offer customizable, relevant, and user-friendly features that are instantly downloadable and printable in premium quality so you can save much of your precious time. Can't do in Pages format? We also have it in Word, Illustrator, InDesign, PSD, and Publisher. Take this now to amplify your agency's brand awareness with ease!
In a survey by FedEx, organizations with professional printing materials such as brochures are seen to be more favorable to do business with, among 4 out of 5 adults. The same goes for 9 out of 10 small-to-medium-sized business people and managers who confides and trusts to do business with an organization or company with professional printing materials.
Despite the modernity of today’s age, traditional print materials like brochures are still evident to provide favorable gains towards businesses. Whether you're in recruitment, estate, insurance, travel, or tourism agency, the use of brochures never gets out of style. See and follow the points below in creating a great brochure.
Brief, cohesive, brilliantly attention-grabbing. Your agency brochure must instantly snatch your target audiences’ interest and get the point of your agency brochure with no difficulties at all. This headline is commonly and most advised to be incorporated with emphasis on its layout. This can be done with a bigger typeface size, occupying a more significant space in your brochure. With your headline’s region in the brochure, it would also be useful if you insert your agency logo alongside with it.
Don’t route your reader’s thoughts anywhere else anymore. After you have got their interest, state your particular business' objectives and what your agency has to offer. What's in it for them if they choose to do business with your agency? In this part, you need to be striking in composing your agency deals and services. Jot it down comprehensively. Avoid making it too lengthy. What your prospective clients want to have immediately are the benefits of confiding your agency, not a story in your agency’s brochure.
In wording out your agency brochure's content, it must be clear enough for your target audience to read and understand. Spell out your content with the tone that matches your specific audience well, as well as your agency’s branding and services. As much as possible, keep it simple and avoid industry jargon that your audience can't connect with.
Your agency brochure needs to reflect your particular agency’s branding fairly. In designing your brochure, be sure to incorporate elements with the branding of your unique agency. If your agency has a statement or signature fonts, make use of it in your brochure. Restrain yourself from utilizing several fonts.
Too many fonts in the brochure can ruin its appeal, might be unprofessional to see, and may fail to be a marketing medium. Moreso, pick the color scheme that your agency has used continuously for consistency's sake. You can make your agency’s logo as the point of your reference as well. In employing images, make it in a high-quality format for a premium appeal.
Your agency’s brochure is a promotional leaflet. And in every leaflet, the promotion only gets effective when there’s a positive result later on when potential clients engage in the brochures. You help them engage with your brochure then eventually garner results by not missing out, entailing a strong call to action statements or CTA. After you have presented your brochure’s interest, you will help them lead in availing of your services through your CTA. Make sure to include your contact details such as phone numbers, websites, email addresses, social media (Facebook, LinkedIn, Instagram). It's also a good idea to include the QR codes of your agency.