How to Make a Beauty Gift Voucher in Apple Pages
A global survey conducted by RetailMeNot shows how offers and discounts can significantly impact a consumer's purchase decision—with 4 out of 5 respondents saying that they do. There's no doubt that the voucher system is an easy and inexpensive way to market your business. But as a small business owner, you want to make sure this investment has something to offer you in return. With that in mind, there a few things you need to remember in creating a good gift voucher.
1. Study the Competition
Conduct a competitive analysis to see what your rivals are up to. Since you are targeting the same group of customers, look into their strategies and determine what you could do to stand out. There's no harm in seeking inspiration from others, as long as your actions are brand- and customer-centric.
2. Use the Right Visuals
Whether you're creating a discount voucher for a hair salon, a nail spa, or a fashion store, never estimate the importance of using relevant and distinctive visuals. The goal is to appeal to your audience and tell them what the voucher is from a glance. Images with high resolution can also attract the eye, but be sure to use them sparingly.
3. Include the Necessary Details
Vouchers need to be informative. It must contain information about the offer, such as discount amount, redemption period, and other terms and conditions. For promotion purposes, you can also include a slogan or tagline for special holiday campaigns, such as Christmas, Mother's Day, Father's Day, and Thanksgiving.
4. Make It Readable
Readability is essential in developing engagement. Apart from using white space in your layout, you can also stick with a simple voucher design to appeal to audiences. It's one way to draw more attention to the core elements of your voucher.
What is a gift voucher?
A gift voucher, otherwise known as gift token in some parts of the world, entitles the holder to a freebie or discount from a specific store. It carries a particular value that the holder can use in exchange for a product or service. These vouchers help businesses generate new customers and encourage repeat transactions.
How do gift vouchers work for small businesses?
Gift vouchers are perfect for small businesses that want to spread the word about their offers through a subtle form of marketing. It persuades prospects to give your products and services a try and lets loyal customers inform others about your business. The whole gift-giving process is an endless cycle that can lead to a sales boost.
What details should you include in a gift voucher?
The voucher must contain a clear description of its value and what it entails. Other essentials include your company information and contact details. Giving the market a glimpse of your business is sure to give your brand some exposure.
How long are gift vouchers valid for?
In most cases, gift vouchers are valid for one to two years from when you purchased them. Most businesses include a redemption period in their vouchers to create a sense of urgency, driving people to act before the voucher becomes useless. It's best to do your research to learn more about the expiration laws in your state.
How do we differentiate a gift voucher from a gift certificate?
Gift vouchers and gift certificates are pretty similar, which is why we often regard one as the other. Gift certificates offer an experience, while gift vouchers hold a particular value. However, note that the validity and exchange policies for vouchers and certificates remain the same.