How to Create a Beauty Salon Flyer in Adobe InDesign
The salon industry contributes a considerable revenue to the industry. According to the data that was gathered by the chron website, there are numerous salon businesses around the market and had annual sales that reach up to $ 20 billion as of 2012. Also, they expect that in 2017, its growth revenue will reach up to 3.3 percent annually. In the aspect of business promotion, using brochures has an edge among the other printed marketing tools. Aside from its cost-effectiveness, it also showcases more options for your customers to browse.
So, if you’re choosing a brochure as your marketing tool, there are bunches of ways on how you can create one. And as a friend, our site offers you some guides that you can follow in making an effective brochure. See them below.
1. Plan for the Budget
The allocation of money is a must before making your step in producing your brochure. Planning for the financial aspects of the flyer will help you save money since you will already have an outlook on where your money will be going. Also, making a budget plan for this will prevent you from wasting your money by utilizing it to its limit.
2. Plan the Look of your Brochure
Before anything, you should plan first your sample brochure. You have to decide what is the form of your brochure; it may be a bifold, trifold, or a booklet. If it is hard for you to choose from these options, we would suggest that you look for some useful brochure references. In doing this, you can gather or compose ideas by having some inspiration from the reference you picked.
3. Draft the Content Details
Your brochure will act as an option list of your customers. Creating your content engaging and consistent will give your flyer a significant point. You may start creating the list of the beauty services that your beauty clinic is offering, of course, you should not forget the price list of those services. You may include promos in your brochure if you want to. Putting promo bundles will be a great marketing step in gathering your potential customers, especially that you’re about to launch a beauty parlor.
4. Choose a Template
After you plan for the details, you may now establish your desired brochure. However, if you find it inconvenient and difficult to make a brochure layout out of nothing, then it is a wise choice for you to use a brochure template. It will also not be difficult to find one, considering that there are thousands of beautiful, downloadable and editable templates. Choose a template whose design is appropriate according to your choice.
5. Modify the Brochure
It won't be difficult for you to modify the appearance of your creative brochure, especially that you’re using a template to make one. Using a particular software application, create some personal touches on your chosen template. You may change the color of the background and apply pleasing color schemes to it. Also, attaching stunning photographs to your brochure is a must. It is because you can give your possible customers a visual outlook of your services.
After the editing stuff, finalize the output before you save it to its highest quality. In producing tangible copies of your brochure, it would be better to use a quality paper in producing it.