How to Make a Black Friday Flyer in Microsoft Publisher
Statista says that in 2019, 36% of people planned to shop on Black Friday. Although there's a decline in the number of people who want to shop, this shouldn't stop your business from promoting Black Friday sales. Instead, this should inspire you to advertise your products or services more. One of the most effective ways of advertising and marketing is through the use of simple flyers. Do you want to use it as well? Don't worry, here are some simple steps to help you create yours for your business:
1. Highlight Sales and Deals
To grab people's attention big time, you have to fascinate them with the things they like—sales and deals. These things can draw people to take a chance to shop in your store. Since you're making a promotional flyer, you can easily do this by showcasing the sale or discount on your flyer. Make sure that you make the words visible. You can make it bigger compared to the other content of your flyer and place it at the center. This way, it can pull a lot of attention from people.
2. Apply Colors
Black Friday has its signature colors. Usually, the colors for this event are black and red. So, you can use these colors for your Black Friday flyers. Some research says that red can quickly get the attention of people. You can use black as the background or use red as the background. Or you can use either color for your typography color. But, this doesn't mean you're going to leave your sale flyer with these two colors alone. You can add other colors, such as white, pink, and others.
3. Write a Call to Action
Never leave your audience hanging, always make sure that you encourage them to do something. For this, you should write a call to action. A call to action can persuade your audience to make a move. Making one has to start with a verb. This phrase is imperative, which can drive people to visit your store. A call to action is necessary. If you don't put any on your minimal flyer, there's a tendency that your potential customers will not do anything, This can lead to lower sales.
4. Limit the Contents
A flyer doesn't need a lot of content. It just needs the essential details on it. You only have to put the discounts, sales, call to action, your company logo, the date of the sale. Also, don't forget to put spaces between the contents of your modern flyer. This can make your flyer look untidy, which can lose the interest of your customers.
5. Use a Template
You can begin with a template if you want to. This can save you time and money. You can also reuse it for the next time. There are plenty of printable flyers above. You can also customize and edit the template you chose in Microsoft Publisher. Personalize the template the way you want. Lastly, you can print and distribute the flyers.