How to Create an Editable Agency Brochures in Indesign
Many agencies are rising in the market today, and it means that competition between any kinds of agencies is getting tighter. Some agencies do anything to stay afloat in the market. To make your company stay in business, why not make an agency brochure to promote and gain new customers? Brochures may sound old school, but it is still one of the effective tools for advertising. You need to make your brochure stand-out for everyone to make it effective. To achieve that, you can use one of our templates above and customize your agency brochure by following the steps below.
1. Use Indesign Software
The best tool in creating and editing a brochure is Adobe Indesign. Even though there a lot of editing software that you can choose from, Adobe Indesign is perfect for customizing a brochure because the software is known for its powerful editing buttons and enhancing high-quality images.
2. Write an Eye-catching Headline
Not all people will read a brochure; others will take a glance at it. To make your targeted audience read through your brochure, you need to come up with a headline that will be enough for them to be interested in scanning through your brochure. The headline should be eye-catching and informative enough to give them an idea of what is the brochure all about.
3. Include Overview of your Agency
There are a lot of agencies, it can be a recruitment agency, travel agency, marketing agency, advertising agency, creative agency, tourism agency, and many more. Since agencies vary a lot, you need to write an overview of your agency in your brochure. Introduce the credentials and profile of your agency to inform the reader. That is the most relevant content that should be included in the agency brochure.
4. Insert High-Quality Images
A brochure that is plain text only will bore the reader. Since images tell a lot, it will be effective to insert pictures that relate your agency in the content. Make sure to use images that are high-quality so that the graphics will not be ruined upon printing. Also, don't forget to include your agency's logo if you want to spread the brand to potential clients.
5. Layout the Design
Plan carefully on where to insert the contents and images on the brochure. Insert it where you deemed that best suits for it. As for the design, make sure it does not overbear the totality of your brochure. Use fonts that are readable, simple, elegant, and formal.
6. Choose a Brochure Fold and Size
There are eight typical brochure folds that you can choose for your agency brochure. They are the bifold brochure, trifold brochure, z-fold brochure, gatefold, French fold, accordion fold, double parallel brochure, and parallel map fold. The most popular brochure sizes are 8.5” x 14” and 8.5” x 11". It depends on you on what to choose, make sure that the size and fold are enough for your design, images, and contents to fit.