What Is the Purpose of a Christmas Brochure?
Think of it as an informative and multi-folded holiday card that shares details regarding a particular Christmas event or program that's going to happen. Aside from wishing the reader a Merry Christmas, it can also be used as a way to promote the event or program in a manner that attracts people into participating in them.
How to Make a Christmas Brochure in Adobe Photoshop
1. Consider Its Size and Orientation
The standard size for any brochure would be around 11 by 8.5 inches. Take note that this is something that you do not have to follow and that you can choose to go with whatever size you think is best. You must also consider the brochure's orientation and how it's going to be folded. Is it going to display everything in a vertical or horizontal manner? Are you planning in going for a trifolded brochure or a bifolded brochure? Again, how you go about this is entirely up to you.
2. Think about the Brochure's Design
When using Adobe Photoshop, you'll want to select the label group layer and decrease the opacity below 50% to make it easier to design the brochure. As for the design itself, the majority go with a red color scheme combined with any images that best represent the holiday. Make sure to only use images that are of high resolution so that the final output won't look pixelated.
3. Put in a Proper Message that Talks about the Program or Event
When making the body of your letter, you'll want to start with an inspiring message. It should be a short paragraph that talks about the reason why the event or program is taking place during Christmas and what goal or goals it is trying to achieve. Make sure that the descriptions are clear and easy to understand.
4. Provide Any Additional Details
In regards to the actual event or program itself, you'll want to make sure that the reader knows when exactly it is going to take place and where. So what you'll need to do is to point out the exact location as well as the time and date that it's going to happen. Also, you'll want to talk about what's going to take place during the Christmas event or program. Provide details such as the type of activities that will be done and those who are going to be involved in it.
5. Go Through the Entire Brochure for Mistakes
Before you print out your Christmas brochures and send them to the right people, you'll want to go through it to see if there are any mistakes that you need to fix. Check to see if there are any spelling or grammatical errors that you need to correct. Also, see to it that all the information that you've placed is accurate and that you didn't forget to include anything important.