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A construction brochure is an informative piece of paper that promotes explicitly or advertises a construction business/commercial construction or construction equipment. As a construction business, your target audiences are public school amenities, office/commercial buildings, and privately-owned housing.
Among other marketing materials, 56% of consumers find tangible marketing materials more reliable. This is why you should invest in brochures or flyers for your advertisement despite the digital age we're in. However, do not just go about distributing your pamphlets, establish your target audience first.
Consumers find print materials 43% less bothersome than the ones on the internet. If you are contemplating putting your advertisement on the internet, it's more likely to be ignored. It's high time for you to invest in printed materials for marketing.
Your construction brochure should be able to attract the intended audience. To create an effective advertisement, read through our tips below:
Before coming up with your brochure concept, set an objective first. Are you promoting your industrial builders? Contractor? You may survey what consumers (your target market) would want to see, what services they wish to avail, and so on. From then on, you may now start designing your brochure.
Decide on the brochure type you want for your advertisement. Flyers have seven models of folds, but the most commonly used are tri-fold and bi-fold. Make sure that the brochure type is appropriate for your content.
Fonts can also make your brochure attractive and even more presentable. Limit your fonts to less than three because it can clutter the overall look. Be wary about your font usage, too because it can affect readability.
First impressions matter. Strive to impress your readers by producing high-quality images (you can work with a photographer to achieve your desired photo quality). You may provide a creative, constructional landscape. When you are planning to use multiple images at once, at least try to arrange them accordingly to maintain visual appeal.
Paper stocks are the perfect material to print your brochure on. These, however, vary in thickness and the thicker they are, the more expensive. More abundant paper stocks exude confidence. If you are deciding on mass printing, then you might have to limit the number of brochures you are going to print.
Almost all marketing materials, written or not, have a call to action. Instruct your readers on what do they need to do after having read your brochure. You may tell them to visit your website or physical store, dial a particular number, etc. You may motivate them with, "Special offers await the first ten callers!" or any other similar lines.
To make your call to action stand out from the rest, you may use a bigger font and a different font color (make sure this is easily noticeable by the readers.)