How to Make a Minimal Brochure in MS Publisher?
The importance of promotional and marketing strategies in any form of business are unquestionable. Marketing strategies help marketers advance the company's goods and services to an expanded number of potential consumers. This fact is where brochures come in. Brochures— just like flyers and posters— is an old-fashioned way of advertising different types of businesses. Despite being traditional, it is still a prevalent habit for companies to produce brochures to promote their products. It has proven practicality in the world of business. Here are some steps in making a minimal brochure in Microsoft Publisher to help you achieve a mixture of traditional and modern product marketing.
1. Determine the Purpose of the Brochure
You can make a brochure for anything. It does not just involve marketing profitable things, but also for a mere awareness of simple things like health inspirations, travel guides, and so on. You can always use brochures for any information that you want to spread.
However, brochures are primarily beneficial for business. If you want an effective promotion, brochures are always reliable. You can use business brochures to endorse fashion, real estate, architecture, photography, food, and many more. You can use brochures for anything; all you need to worry about is how to make a practical one that gives a higher probability of audience engagement.
2. Choose the Appropriate Target Audience
The unique fact about brochures and any other printed promotional ads is that the effectivity is higher when there is a target audience. Target audiences are a particular group of people that is more related to the product that you are selling. These specific types of audiences are more likely to engage in the goods and services inside the simple brochure, which results in a more ensured sales. For example, if you are selling a car, you can expect your target audiences to be those who want or need cars, like men. If you are promoting a flagship phone, your target audiences are the gadget lovers. It is stereotypical, but it is sufficient for business.
3. Imagine a Compelling Design
The design also takes up a vital role in marketing. It is an enormous help in attracting the public to read the advertising brochure. That fact is the reason why you need to show relevance between the illustrations and the product itself. When a specific relation catches the attention of the target audience, it heightens the interest and urges them to engage. That makes the strategy a success. So, be creative in choosing a design for the brochure. To modernize your old-fashioned ad, you can follow the currently prominent form of aesthetic— the minimalism. It is an elegant form of design that is simple yet highly eye-pleasing to the public. If you aim to get young consumers, you can rely on this form of art to promote your brand.
4. Design a Minimal Brochure
To start actualizing the brochure, open your ever-trusted Microsoft Publisher, and resize the paper to an appropriate brochure size. The standard size is 8.5 x 11 inches. Then choose a type of fold for your brochure; you can either have bi-fold brochures or tri-fold brochures. There are many types of folds, but those two are the most convenient ones. Then, insert the thoroughly-planned design and choose an organized layout that works best for your product.
5. Put the Informative Texts
Afterward, put the necessary information that properly explains to the audience about the details of the business. You have to be meticulous in choosing pieces of information that matter for the public's knowledge and interest. Afterward, finalize and save the outcome. Then, finally, print and disseminate!