What Is a Multipurpose Brochure?

A brochure is one of the best marketing tools to promote your company. It is an informative paper document that can be folded to introduce a company, product, services, or advertise an event. They can be distributed out in the streets or placed in a magazine or newspaper. A multipurpose brochure can inform, advertise, and hold an identification of the company.

How to Make a Multipurpose Brochure in MS Word

Most brochures only function to either promote, apprise, or establish. A multipurpose brochure can do two or all of the functions. Making a brochure can be a tedious job, but creating a multipurpose brochure is twice the challenge. The best solution is to take a template that is editable, but if you're up for the challenge of making your own, then just follow the steps below to create your very own multipurpose brochure.

1. The Brochures' Functions

As stated above, a multipurpose brochure serves multiple purposes. Let's get into detail of what those functions are.

  • Inform - A brochure is supposed to inform your clients and potential customers about new products or services or recent changes in your company.
  • Advertise - An advertising brochure promotes your products or services. This differs from the function above in that informing them only lets them know you have something new to offer. Advertising is a kind of call to action or it entices your customers to acquire what you have to offer.
  • Identify - The brochure seeks to establish the company. It's meant to showcase how your company stands out from the rest. One look at your company logo and they already know you're a reliable partner.

2. The Folds

You need to plan how many folds your brochure is going to have. There are three types of folds that a brochure can have: the single page, the bifold, and the trifold. A single page brochure usually provides little content. Unless you know how to squeeze everything in, the single page brochure is not a very good option. The bifold and trifold brochure contains more content. The bifold containing a little less than the trifold of course.

3. Rough Draft

Before making the initial design of your brochure, it's best that you make a series of rough drafts so you can narrow down your choice. The purpose of the rough draft is to give you an idea of your brochure's layout. You can mark the spaces so you can identify where you fill in the content or attach your pictures.

4. Design the Brochure

This is where we can get creative. Using your draft as the basis, you can begin following the layout you planned out and fill the spaces accordingly. The only things you need to look out for are your font, colors, and images. You can vary your font according to your business—formal fonts for a professional look and wild fonts for your events. The color also needs to be relevant to your company colors. As for the images, just make sure that the quality is really good.

5. The Brochure Content

Here you write about what you want to promote. The number of your content will be depending on the number of folds you've chosen. Make use of the space you planned earlier.

6. Print and Distribute

When you've finished designing and writing, review your work. Check to see if your images are perfectly aligned and check if you have any grammatical errors. MS Word underlines words and phrases that appear to be wrong, so you should be able to identify these quickly. Once you fix everything there, you can save your file and have it printed for distribution.

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