What is a Retro Brochure?
A retro brochure works the same way as a simple brochure, which functions as an informative piece of marketing material to introduce products, services, institutions, or agencies and can be folded as a trifold or a bifold. However, it specifically employs a retro or old-fashioned layout or design.
How to Make a Retro Brochure
Nostalgia marketing is a strategy that resurrects the fond memories of the past to boost modern marketing campaigns. An article in Forbes stated how this technique works efficiently with millennials because it ignites flashbacks from the past, leaving them vulnerable to brand messaging. This is where companies get the upper hand, as it’s easier to gather positive responses when there’s a tug in the emotional strings. And there’s no better bearer of sweet and feel-good memories than nostalgia.
If you aim to appeal to the young and old alike, an old-fashioned material might be your lucky charm. The following are the steps on how to create a retro brochure:
1. Set an Objective
Identify your business brochure’s purpose first. What goal do you hope to aim in making this tool? What’s your focus? Are you advertising an antique store, a dress shop, or a travel agency? This way, you’ll have a rough blueprint of what your brochure should present. This will help you craft your content and visualize how do you want it to appear when the result comes out. This also gives you the opportunity to plan out what design elements to include in your material.
2. Flashback to the Previous Decades
The goal of your creative brochure is to achieve that “retro” look. However, there are several design varieties that you can use. Relying on the word alone will be insufficient. Consult the web for antique concepts and ideas so you’ll be provided with the right visualization. Borrow ideas from the design scheme of the 90s, 80s, 70s, and beyond. Pick your palette meticulously. A color mismatch can fail your overall look. Retro palettes often include less saturated shades with a flat feel. For the fonts, there are several options to choose from, but the most common retro typefaces include old cursive and calligraphy fonts, as well as handwritten fonts.
3. Observe Content Conciseness
A brochure is ideal in delivering more information than any other printed marketing materials. However, avoid brimming your layout with excessive details. Any advertising brochure that contains long paragraphs of content will most likely get unread. People generally avert their attention away from things that require so much of their time. Shorten your content and divide them into readable chunks. Enumerate, list, use phrases, or apply infographics to shorten your piece further.
4. Address Your Audience
When you write your content, identify your target audience well, and set your tone according to what interests them. If you’ve set teens as your market, employ trendy approaches, and highlight benefits or advantages that will appeal to them. If your distributing educational brochures to parents, their priorities involves their children’s experience and safety, so emphasize these factors. Syncing your focus with your customer’s needs and choices will help them relate to you, giving you a better chance at being recognized.