How To Make A Sample Brochure In Microsoft Word
A brochure is an instructive promotional document that can be folded into a template, brochure or booklet. A brochure is one of the popular marketing mediums, mainly used to propose a company, institution, goods or services, and to tell the advantages to prospective customers or members of the community. Usually, they are circulated within journals, handed out informally or located in high-traffic brochure shelves.
A great brochure can assist in capturing prospective customers ' attention and is budget-effective than newsletter and journal product advertisements. Moreover, brochures can be retained for future reference instead of being thrown away after one learning-through.
1. Add a Fascinating Photo
In selecting a photo for your brochure, you should match it according to its purpose. Do you want to promote a certain travel or tourism agency? Or simply to advertise a training program for your organization? Whatever is it, you have to choose a high-quality and unique photo. Remember, it must complement your text.
2. Add Text
The title at the front of your elegant brochure will have to include your target audience's interests and presumed issues, and the strategies you could provide should be observed. You should also include two or three short sections outlining the advantages that your organization or business can offer. Make sure to balance your text with your images. Too much text and you're going to lose the reader, too many pictures and you're going to run out of space. You want pictures that complement or demonstrate the points you create in your text, so a text-to-image ratio of 2:1 is advisable.
3. Include a Color Element
The colors on your modern brochure or catalog rely on the company or message, but traditional pointers must be kept in mind at all times. One of the most significant reminders is to keep readability at all times. It may be enticing to add vibrant color complexities, but never compromise your brochure's reader-friendliness. Enhance some color components that will add value to the brochure or pamphlet, but always think if it only serves to divert attention or, worse, disturb readers.
4. Select a Simple Design
Since your space is so limited, keeping your design components simple and focused is best. Use a refined version of a map, for instance, if you want to demonstrate a place. Do not use a Google Maps screenshot. You're not going to have enough space to use a thorough map.
5. Make Use of Full Bleed
Use a printing method called full bleed to obtain a design that stretches all the way to the edge. This enables the printed paper to be trimmed with no obtrusive white space to offer you sufficient graphic design. Test a print brochure if you're printing from home, to make sure the bleed is what you're predicting. If you're using a competent printer or copy shop, make sure to get in touch with them to make sure that your sample brochure looks fine as expected.