How to Create a Broker Brochure in Adobe Photoshop
According to the Bureau of Labor Statistics, there are approximately 465,500 Real Estate Brokers and Sales Agents in the US alone. This number does not even include the whole global market! The competition is an all-time high. So as a broker, it is a prerogative for you to find ways and stand out from the rest. One of the best ways to do this is by creating an excellent and creative brochure! A tool you can use to market and advertise you and your products or services real-time and personal. So if you want to create such a template, some steps are available for you below.
1. Determine the Purpose
Before you start crafting the brochure you dearly wish to create, you should determine the purpose of the template first. If possible, create a checklist of the sections you wanted to put within the pages. Do you want to add a mortgage and loan section? How about a bank deposit section? You can do it! Anything is possible. So make sure to indicate those sections well.
2. Know the Folds and the Material
Whether you are a person employed by an export company, a CEO of a financial company, or a freelancer, you need to learn how your brochure folds. Why? Simple, you cannot explain to the customers if you have not read the material yourself. So before creating your template, make sure to learn well how your brochure works and repeat it after the printing of the material.
3. Proofread the Content
The contents of your catalog tell much about the company creating it. Some companies even include an 'About Us' section. So to be sure that people will see your company in a better light through this template. Make sure that your content is acceptable and compelling for the readers, and that it can act as a marketing tool, as well. Please make sure that your design is beautiful also. If you require, you should go and hire a graphic designer to create your brochure attractive.
4. Add Call to Action
Lastly, an advertising template without people buying after reading it, is a sure fail one. So to make sure that most of the individuals reading your brochure buys or acquires your products and services, add a call to action. Call to actions are words that invoke people to do the thing written.
What Is the Purpose of a Brochure?
The purpose of a brochure is mainly to act as an advertising and marketing material by providing the customers with information about the company, its services, products, and other data. The brochure can sometimes act as a targeted marketing material that allows customers (with a broker) to decide on purchasing the advertised product or service.
How Many Pages Foes a Brochure have?
A brochure, regardless of its type, can have four pages, at least. Although a booklet with a fly off might have six, commonly, it has four at the very least. Its maximum number may depend on the type of brochure that is available.
Is it Possible to Create a Brochure Using Two or More Pages?
Yes. It is possible to create a brochure. However, you might want to change that word into "booklet" if the page count goes beyond five, as it might become confusing for some people. Standard brochures only use one piece of paper and fold it. Two pages of paper might be okay, as long as it is a fly-out type, by conventional means.
What Is the Difference Between a Brochure and a Pamphlet?
A brochure and a pamphlet may look the same at times. However, a pamphlet one subject at most, while a brochure may talk about two or more subjects, depending on the sections designated by the writer.
What Are the Six Types of Brochures?
The six types of brochures are as follows:
1. Bi-Fold Brochures.
2. Flyers or Leaflets.
3. Folders and Insert Brochures.
4. Gate Fold Brochures.
5. Tri-Fold Brochures.
6. Z-Fold Brochures.