What Is a Business Newsletter?
A business newsletter is a form of publicized reading material containing the latest news about business topics or subjects. According to Chron, they state that a newsletter is also effective at sustaining a connection between a company and its clients. A newsletter is a cost-effective way to keep people informed and interested in something. Whether it’s released weekly, monthly, or quarterly, there’s no denying how useful it can be.
How to Create a Business Newsletter
Are you unsure of how to get your articles into a presentable format? No problem! Keep reading down below and use our tips on composing a digital or printed business newsletter!
1. Prepare Your Visual and Written Content
Before you work on the email business newsletter itself, it’s advisable that you prepare your material beforehand. Besides the written content, there’s also the matter of making your newsletter look attractive. So, it’s important that you prepare photos and pictures to include in your publication. When deciding on what imagery to use, make sure to keep things suitable for the particular business topic you’re writing about.
And with regard to the written content, it’s a good idea to get it ready in a simple plain document for pasting it in later.
2. Give Your Business Newsletter a Professional Layout
Once your material is ready, go ahead and open a new document in your chosen processing software (eg, MS Word, Google Docs, and Apple Pages). First off, you’ll have to appropriately format the page. To do this, keep the following in mind: stay within a 1-inch margin, comply with your region’s standard page size, and orient the document in a portrait format.
3. Your Business Newsletter’s Text
After formatting the page, it’s time to work on your newsletter’s content. To begin, add the main title to the very top of the page (within the margin). A newsletter title tends to be in center-alignment, but you’re free to position it to the left or right if desired. Make the font size large and make sure it has the largest font to make a creative newsletter. After that, enter the publication date, volume, issue.
Next, paste the written content that you prepared earlier in the smaller document. When working on this, follow a column format and keep it to 3 columns per page. Utilize subheaders to segregate sections where needed.
4. Apply Your Business Newsletter’s Imagery
It’s time to get a bit creative and add some visual flair to your newsletter! Insert the pictures that you gathered and arrange them in ways that complement that overall look of your document. You can try adding the images in-between paragraphs or place them right in the middle of a section to have the text wrap around.
After reviewing and finalizing your newsletter, you can now publish it through email or printed mail. Finally, if you’re looking for more help with preparing business articles about social media, trending products, and more, then remember to have a gander at our Business Newsletter Templates!
What is a business newsletter?
A business newsletter is written content that’s publicized (either through email or print) to subscribers, informing them about the latest news, trends, and goings-on within the business world.
How often should I publish a business newsletter?
It’s up to you, really. You can release your articles on a daily, weekly, monthly, or even quarterly basis.
What sizes can I use for a business newsletter?
For an email business newsletter, give it a length of 800 pixels for each page. If you’re going for print, then have 8.5 x 11 inches per page.
How many pages should a business newsletter have?
The more often you release your business newsletter, the fewer pages it should have. For example, a daily publication should just have 1 page while a weekly newsletter can have 5 to 7 pages.
What are the main contents of a business newsletter?
- The main, usually center-aligned
- Its publication date, volume number, and issue number
- Dialog containing the business articles
- Subheaders sectioning out the content
- Complementary pictures