What is a Cake Shop Brochure?
Since brochures are one of the most convenient marketing tools, cake shop owners use them to advertise their new cake/bakery products, new flavor cakes, discounts, offers, etc. It is also convenient for marketing your cakeshop. All it contains are photographs of all your featured cakes and the cake shop's contact details.
How To Create A Cake Shop Brochure?
Brochures have always been used and become the most convenient tool for marketing. Not only does this cost cheaper, but this also ensures brand promotion as it ensures the prospect's familiarity with the brand because of its keepability; hence, handy. Unlike radio, television, newspaper, or any other advertising channel, a brochure or pamphlet, whether it's tri-fold or bi-fold, it's more marketable because it's more noticeable.
1. Ensure The Quality
Before you market your cakes and make your cake menu, it's important to check the quality of baking cakes. This includes checking on the quality of their tastes and the cake design. You sure don't want to be sued by cops in the end because of food poisoning or being shamed specifically on social media for clients' complaints. You shouldn't just care about gaining profit, but also think about the ones who gave you that profit — your customers.
2. Choose An Appropriate Design
A baker should always have a broader idea of cake decorating. As mentioned, cakes have been used for weddings, cakes, special events, etc. Therefore, it is used for different occasions and occasions have different types. For example, a child celebrating his 2nd birthday. For this instance, create a cake design that features his/her favorite Disney princess(es) or superheroes.
3. Create Your Bakery Menu
It doesn't mean it's a cakeshop, doesn't mean it's exclusive for just a single shape or cake design. You have to be more creative and line up your cakes with varying flavors and designs. You may think of serving cheesecakes, no-bakes, cupcakes, etc. This is a crucial inclusion in your modern brochure because this is actually the backbone in marketing your cakes. This way, you're also making it more convenient for the customers because they wouldn't have to go to your shop or call your customer service because it's all provided in one sheet.
4. Create Your Brochure
Finally, it's time to compile everything that you have to offer to your customers from your cake shop. Begin by choosing the most beautiful photograph of your cakes on the front page — the front page will entice your potential buyers to go through your sample brochure. Make it the most beautiful part of your brochure and make your customers crave for your cakes at first look. Then, drop your cake menu and your contact details since a brochure is also a point of reference.