How to Create a Campaign Flyer in Microsoft Publisher
Here's an interesting campaign fact: Did you know that the six-months campaign activity of the presidential campaign in the United States for the 2019-2020 election cycle, candidates spent an amount of $159.9 million? The Federal Election Commission also reports that the presidential candidates totaled a cash-on-hand of $202.1 million, from the raised fund of $337.1 million. Sounds costly, right? Well, it isn't a surprise why national elections would spend that amount of expenses. However, you, who aims to achieve an effective campaign, surely are looking for a solution on how to avoid spending a lot in just one campaign. Lucky for you, we will help you pull it off through our tips below on how to create a campaign flyer of your own.
1. Establish Your Purpose
Since a campaign doesn't only limit to the political aspect, it is an essential part for you to establish the purpose of your campaign flyer. You might want to have your campaign flyer for a student council election or for an advocacy campaign, but regardless of what it is for, identifying the purpose of your flyer serves a go-signal for you.
2. Plan on the Design
Your campaign flyer's purpose is to influence the decision making progress of your specific target group. For you to achieve it, you need to spark first the interest of your target audiences in reading your flyers. How? By picking an alluring design motif that you're going to incorporate into your campaign advertising flyer. Choosing your flyer's design theme would depend on what is your purpose. For instance, it is for a political candidate; then, it is best if you pick a design that would represent the candidate's political party.
3. Formulate an Impactful Wordings
Remember that you aim to influence a large mass of audiences. Like any other campaign materials like a campaign poster, it must consist of enticing content. With this, provide your readers with sufficient and relevant campaign objective messages. Upon writing your wordings, make sure that it will guide your readers on accepting your standpoint, whether it for advocacy or political stand. Although the process of changing an audiences' point-of-view isn't an instant one, keep in mind that you're sending a message of an idea.
4. Proofread the Content
Don't forget that in a campaign, you are gathering a crowd of supporters. So, for you to avoid the risk of losing one potential supporter, make sure that you proofread your campaign flyer's content from the design down to the wordings. See to it that everything correlates accordingly to your plan.
5. Design your Flyer Digitally
Through your preferred layout app, you can now start the layout stage for your campaign flyer. Although this process would depend on how are you going to structure your flyer's overall layout and aesthetic approach, make sure that your design follows the right design balance to ensure that your advertising material is alluring and presentable. As your ground basis on how you can start your flyer layout, you can refer to our sample flyer templates above.