How to Make Chalkboard Flyers in MS Publisher
With the emergence of more business establishments in the market, there is no doubt that staying profitable has become quite a big challenge for some. And to overcome them, businesses are putting tremendous efforts to develop marketing strategies that they can benefit from. Modern times call for modern advertising approach. But if you prefer traditional marketing, then many opportunities to expand your business identity awaits you. According to Medium, 40% of consumers have made a purchase in the last three months because of the direct mail ads that they received. This data perceives that using print materials can still be quite as effective as digital advertising.
So, what should you do to make your print material standout? Embody it with creative typography and designs. Happy hour events, bbq parties, or cocktail hour gatherings, promote them effectively by creating chalkboard flyers. Learn how you can achieve them with the guide tips presented below.
1. Make It Interactive
The number one rule when it comes to creating print materials regardless if its a poster, invitation, or menu is to make it interactive. This would likely make the flyer more effective on your end. To achieve it, insert visual elements into it. It can either be a shape, font, or writing. Doing this makes the flyer more noticeable to the eyes of the audience. Don't forget to establish a clear focal point in its design or, better yet, place it in the most critical information in the flyer that you want to communicate.
2. Be Minimal With Your Color Choices
There is no doubt that colors bring life to every print ad material, but for your chalkboard flyer, try to regulate your choices. To make it look like a typical chalkboard, it would be best if you will use a blackboard like color background. And from here, use chalkboard lettering in writing its content. Be wary of your color choices because each of them represents a different kind of mood. Limit down your options with colors that help you enhance the message of the flyer.
3. Observe Balance
The effectiveness of your marketing flyer will be determined by how you arrange its overall layout. Well, one thing is for sure, if you don't want to discourage your audience from reading your flyer, then don't try to overcrowd it with too much information. Try to balance the flyers' content and chalkboard art. Achieve this by constraining your content to the essential details only. Maximize all the spaces that you have and don't focus your design in one place. Make sure to keep it consistent throughout the chalkboard flyer.
4. Strategize Your Content
The truth is, lengthy contents and descriptions are a major turn off when it comes to print materials. Instead, it would be advisable if you keep it straightforward and direct. For instance, if you are creating a chalkboard birthday invitation, then stick with important details only like the what, when, and where of the event. Do some serious planning beforehand to help you come up with the most suitable kind of information for the flyer.