What is a Commercial Brochure?
A brochure is a printed marketing collateral that contains promotional information about a product, service, event, topic, person, or a combination thereof. It is further classified as a commercial brochure when it mainly includes information about commercial services or business establishments. And they are usually printed on high-quality paper or cardstock.
How to Make a Commercial Brochure
To have the perfect commercial brochure, here are a few design tips that any marketer, artist, or bushes owner may follow.
1. Utilize a Captivating Photo
Just like a magazine, a creative brochure's main draw is its cover. And to ensure that you have an attention-grabbing cover, you need an equally enticing cover photo or illustration. Use high-resolution images and vector art. Get stock photos if you do not have original images. Tip: Your chosen images should also be related to your brochure content.
2. Come Up With a Unique CTA
For a customer to pick up and read a brochure, he or she needs more than a pretty picture or an electrifying color scheme. A truly effective modern brochure should have a compelling Call To Action that spurs a customer into doing something that will benefit himself.
Calls To Action can be as simple as "Sale" or "Limited Time Offer". The important thing is the customer realizing the value of your product or service.
3. Combine Clean Layout with Elegant Typography
Once you have formulated a CTA and a cover photo, your next step is now to choose the specific fonts and layout for the brochure template design. Select a brochure design that allows you to best present your brochure or leaflet design.
Serif typefaces tend to create a professional brochure and modern appeal. While a clean and organized layout design will make the brochure more readable. Adjust your typography and layout design choices depending on the type of commercial brochure you are creating. Also, do not forget to factor in the industry you are in and your own marketing goals.
4. Prioritize The Content
Whether you are making a commercial real estate marketing brochure or a simple interior design company brochure, it is vital for your brochures to reflect the specific services or products that your company provides. A customer needs to know all these things just by reading at your brochure.
Fill your brochures with useful content. Add how-to guides, maps, contact information, website details, and even demonstration photos (if applicable). The more information-packed a sample brochure is, the more likely will a customer perceive your business as a real and trustworthy brand.
5. Pick The Right Brochure Size
When crafting a commercial brochure, you will have the option to choose between two main brochure sizes based on the type of brochure fold. They are Trifold Brochures and Bi-fold brochures. The former is folded twice and has three panels while the latter is folded once and has two panels.
Bi-fold brochures are suitable for layouts with bigger fonts and larger photos. Use tri-fold brochures if you want a more comprehensive document and you are willing to decrease the size of each image.
6. Use Glossy Paper
As the use of printed marketing materials bounces back in the next few years, so will the need to make your business brochures different from your competitors. One way to ensure that you have a unique brochure design is to incorporate high-quality paper and cardstock. Use brochure paper with a higher GSM number as they are sturdier. Or, you may also opt for a glossy paper to make your advertising brochures more elegant and well put-together.
