How to Make a Construction Rack Card in Illustrator?
There are numerous ways you can promote your Construction Company and contractor services. You can go for digital methods or you can opt to use the traditional method. However, if you prefer a cost-efficient, effective, and easy to distribute marketing material, then consider making a construction rack card. Here are some steps to help you with your creative process through Adobe Illustrator.
1. Plan Layout
Planning is a must, considering that a rack card has little space for you to incorporate your information and design elements. Planning can be used to your advantage since you'll be able to think of ways to insert the necessary content and images. You'll be able to utilize your creative juices on the best arrangement of the rack card's structure.
2. Write Content
A rack card is different is quite different from a brochure, although they serve the same purpose, which is to promote. In a brochure, you'll be able to write down as much essential information you want. Instead, construction rack cards have minimal space, just like flyer templates. You have to consider the text you want to encode in it.
The text or information you want to present should be vital and essential to the overall purpose. Make a rough draft of the content beforehand. Review it afterward and remove details you believe are unnecessary.
3. Insert Images
Despite the fact that a construction rack card has little space you can work with, you can add images on the document. However, you can only add 1 or 2 images on it. Adding a photo of your finished Construction Projects on your Rack Cards, Business Cards or Certificates will allow readers to determine what to expect when they work with your company. Make sure to use actual high-quality photos on the rack card.
4. Make it Eye-catching
Rack cards should catch the attention of the target market. Your goal is to make people pick up your rack card and read further. To do that, you'll need to make it eye-catching. Play with the colors and fonts to find what suits you best. You can also make use of the available Construction Rack Card Templates above, complete with template design and suggestive content.
What information is found on the rack card?
The business name, logo, contact number, website, company address, about us statement, and services statement are the information usually found on a rack card.
What is a rack card's standard size?
The standard sizes of printed rack cards are 4" x 9" and 3.5" x 8.5". Rack cards are printed in these sizes to make them perfectly fit on counter-top holders and display racks. Additionally, readers can easily pick up these rack cards when made in these sizes.
Where are rack cards usually placed?
Rack cards can be placed on the front desks of local businesses like hotels, restaurants, rest areas, cafes, and other locations where there is traffic. In addition, rack cards can also be distributed by hand during community events or mailed door-to-door.
What is the purpose of a rack card?
Rack cards are made solely for the purpose of advertising and marketing of a business to its target market. They grab the attention of the readers and entice them to take the services offered.
Is a rack card efficient?
Just like leaflets and flyers, rack cards are efficient since it can quickly convey the information the business wanted to present to the readers. It is also easy to distribute making it easier to reach a lot of people.