How to Create Construction Rack Cards in MS Word(DOC)?
Your rack card should not only be able to deliver your Construction Company's brand awareness but also effectively attain and generate leads from your target audiences for your construction services. It may only be limited by its standard size, but when properly done, rack cards can productively deliver sales wonders to your particular construction firm. Here's how you can create a sales-oriented construction rack card in Word:
1. Incorporate Your Brand Identity
Let's start off from the basics. In your rack card, incorporate your company name, logo, and make use of uniform colors your construction company has. This is to introduce and establish your construction rack card well with your construction company's branding. Showing off these elements signifies the confidence of your construction company in serving its role in the industry.
2. Snatching Elements
Upon creating, you should have a clear mindset that your construction rack card will be displayed alongside with numerous quantity of rack cards from your competitors, or even from different brands! Hence, your Graphics Design, headlines, or slogans should significantly captivate your target audiences' attention. Make these in high-resolution quality and clever delivery.
3. Highlight Your Deals
Now, if you find it hard earning your audiences' interest from step 2, make sure not to waste that with your rack card's content! Highlight your deals concisely and comprehensively through its body. Emphasize what special, unique offers your construction company has that can be the best solution to their problems.
4. Motivate More
If your readers get interested in your Construction Projects, don't just let it be there. Motivate more them to acquire your deals by entailing your call to action statements. Concurrently, spell out correctly your contact details, numbers, websites, and/or social media pages.
What is a Rack Card?
A rack card is a promotional print material that displays a business' product or services concisely. Compared to other print materials, rack cards are usually smaller by its dimensions.
What's the difference between a Rack Card and Brochure?
Generally, they are used for the same purpose to advertise. But, rack cards tend to deliver quicker than brochures due to their sizes. Rack cards can only comprise of at least one front and back panel, two-sided layout, wherein brochures offer six layout panels.
Where do rack cards are usually displayed?
Rack cards are usually displayed in a rack within a room or establishment where people are constantly coming in and out. This can be in stores, hotels, business partners', bookstands, restaurants, and others.
What are the common sizes of a rack card?
Considering the size of a specifically-designed rack for such, rack cards are commonly in 4" x 9" or 3.5" x 8.5" sizes.
Do the use of rack cards still advisable?
Yes! Despite the advent of social media, people will not always be on their gadgets. Hence, rack cards are still efficient in conveying your offers in the mass. Also, a physical approach to your audiences is a more effective customer engagement.