What Is a Corporate Event Brochure?
A brochure is an instructive advertising paper document that can be folded into a template, leaflet, or pamphlet. Brochures are marketing documents that are predominantly used to introduce a business, institution, services, and products as well as to inform prospective clients about the benefits. Event brochures can be used in many different ways. One of the uses is for advertising and promoting corporate events.
According to an article, in order to be reasonable, corporate brochures must conform to the standard set by the company as well as the brands being represented. They are intended to match the company and the brands they represent.
How to Create a Corporate Event Brochure?
Corporate businesses normally gather their employees if there are things that they need to discuss. A corporate event is a great way to make it happen. To do so, a compelling corporate event brochure is a must-have for a hassle-free invitation. In this short guide, we will present useful tips and easy-to-follow instructions in crafting a corporate event brochure for your desired corporate event.
1. Plan the Event
No successful events can be done without proper and intensive planning. When planning for a corporate event, you need to consider certain matters to attain a well-ordered result. As an event planner, carefully identify the needed budget, the approximate number of expected attendees, the topic or agenda that will be taken up, activities that will be done, and even the food and drinks that will be served during the event. Event management must be undertaken in such a large-scale event like this.
2. Decide for a Brochure Type
Since there are various brochure types, you need to choose one that is suitable for your planned corporate meeting. Brochure types such as gatefold, accordion fold, bi-fold, tri-fold and the like may differ in the number of fold and panel. So, pick the most convenient type that will package the needed information in your corporate event brochure. Just a tip, use a bi-fold type. It is among the most common and is typically used because it has a more standardized layout than tri-fold brochures. It is used for catalogs, presentations, corporate events, company conferences, and etc.
3. Research and Download Suitable Template
If you are not sure enough about the overall appearance of your corporate event brochure, you can do research. Look for a suitable corporate event or company brochure template. For added convenience, you may download and customize your chosen template here at Template.net.
4. Write the Content
This is the crucial part. When writing the content for your sample brochure, you need to be concise and professional. Speak directly to your readers. Focus on giving your readers the information and benefits they will get with regards to the said event. Do not be tempted to tackle a lot of details on it. Exclude unnecessary information that will hinder the essence of good communication.
Before you plan to print and produce your corporate event brochure, you have to recheck it. Credibility is essential when crafting a written communication. In order to deliver an informative corporate event brochure, review and reread the whole thing. Ensure that it is concise and free of errors. Check grammar, spelling, sentence structures, and facts you presented in order to have sound written communication.
According to a blog, assisting with proofreading services is compulsory in order to obtain accurate information that strengthens the organization's reputation and productivity.