What is a Creative Catalog?

A creative catalog is a layout that contains all items that are for sale in a store, supermarket, or company. When done right, it's the best way to show off your product's quality, as well as give your customers a convenient way to acquire them via an order form.

How to Make a Creative Catalog

Making a creative catalog does require a bit of editing knowledge and a good platform like Photoshop or Keynotes nowadays. Nevertheless here are a few tips to make the rest of the process easier:

1. Good Photos Gives Better Marketability

Pictures of your products will be the first thing people look for in your article, so produce high-quality photographs. If you have your own photography equipment, go DIY and get good angles, show off the product in all its glory. Remember that the pictures are what the customer notices first and not the description, so the quality of photos = how marketable the item can be. If you can afford it, and/or you're not comfortable with your own skills, go to a professional for help.

2. Have Product Know-how

Now that you have photos of the products, you can begin talking (or in this case, writing) about them. Stay in the fine line between informative and concise — you don't want to bore your customers with walls of text but at the same time you want to give them as much information as you can to put down their possible doubts. The best way to achieve this is by showering them with features and how this can benefit them. Give a bit of context, then draw them in with the characteristics of the product that give advantages and reasons why the customer should buy it.

3. Think About Yout Design Flow

Now that you have content for your creative catalog, we can talk about design now. What is your layout? Will it be a brochure-style catalog layout, leaflet catalog layout, or a pamphlet? Will it be in a magazine or be its own document? Whatever the catalog, keep in mind the if pictures are the first things the customers look for, the design is the first thing they notice. Start with a good cover page and try to use both sides of the pages if you can and have a color scheme that blends well with your products as a background. Somewhere in your printable catalog, insert contact details and social media accounts if you have them for customer inquiries. The general layout of your creative catalog as a whole does matter though so decide on how many pages there will be, and what they're gonna contain — keep in mind that a creative catalog with more pages gives you more leeway to write. One more tip, you can set the flow of your creative catalog to be economically beneficial to you simply by placing your most marketable (i.e. easiest to sell) products on the front page.

4. Don't Forget the Order Form

As simple as this can be, please don't forget this. The usual layout of an order form is the name and address of a customer so you can deliver the product to them. Contact details are good to have in a modern brochure but they shouldn't be an excuse to not have an order form (which doesn't even have to take up as much space as you would think, a small rectangle near the end will suffice).

5. Finalize Before Printing

People tend to overlook proofreading thinking that their layout is good enough, but don't do this. Your creative catalog can only be as effective as how well you put time and effort into it so don't take any chances. Print out a copy if you can, inspect it for quality control, and if it's good then you can begin mass-producing.