How to Do a Customer Appreciation Certificate in Adobe Illustrator (AI)
It is best to assume that your business always relies on the hands and minds of the customers. Customers can swift instantly their purchasing decisions to your rivals when they think they want. So certain engagement measures are necessary to strengthen their patronage on yours. One of which is by simply acknowledging their constant presence in your business. This bolsters their entire good experience as a customer that can keep their interest and retention to your brand. According to Bain and Company, a major American management consultancy company, there has been a rise of 4-8% of revenue to the companies with a good customer experience mindset.
Showing appreciation can actually be a good win-win situation. Your customers can feel good more while your business can still have them in for your sales growth. So in this article, we help you uphold good customer experience act by jotting down below the fundamental key points in doing a customer appreciation certificate in Adobe Illustrator.
1. Write Error-free
There should be no, in any way, errors in your customer appreciation certificate errors or lapses. From the textual details to the format, everything must be set to its 100% accurateness. A certificate that bears a slightly misspelled name can promptly lose its sincerity and credibility. It can indicate that you are not paying attention enough or not investing enough time and effort in making the sample certificate, which can lose its value.
2. Incorporate the Brand
Your customer appreciation certificate can also be a good marketing material as it can go along wherever the recipient can be. And who knows, the customer recipient may event post it in social media! So it's best to take advantage of this by incorporating the branding elements of your business. Employ a subtle background color according to your brand image, highlight your brand logo, word out your tagline, and more others.
3. Keep It Short and Simple (KISS)
Essentially, do not overly compose your customer appreciation certificate's content. Limit the wordings. State right away the purpose or bearing of the certificate. Briefly describe the achievement appreciation of the customer in the simple certificate.
4. Print in Special Stock Papers
To add more value to the customer appreciation certificate, print it in a special stock paper. These papers are harder, thicker, and have more texture that can let your customer recipient feel valued.
5. Ensure the Signature
To officialize and validate the certificate, ensure to have it signed by any higherups such as your manager. State their name and particular job rank in the layout.
How do you define a customer?
A customer is characterized by an individual or group of people purchasing an item from another individual or store.
What is the difference between a customer and a client?
Mainly, the customer purchases goods or services while a client seeks professional advice.
What do you mean by customer appreciation?
It is the act of showing gratitude of a businessperson to its customers that are most likely loyal to its products or services.
Is there a day for customer appreciation?
Yes. It is set every 18th day of April every year.
What is a certificate document?
It is a valid document that proves the truthfulness of something.