Cheap and effective advertising is always a plus for any business or organization. And what better example is there than DL cards! Also known as rack cards, these sleek and affordable printouts promote all kinds of things through modern graphic designs and catchy writing. Need some help with creating your own marketing material? Then download one of our easily editable DL Card Templates! Advertise careers, insurance, events, and more by incorporating our professional samples. Choose from a diverse selection of file formats, along with CMYK color and 300 DPI resolution. So, download today--quickly put together a custom DL card design with our original content!

How to Make DL Cards?

Despite the prominence of the web and digital media, printed marketing materials are still commonly used everywhere (as explained by Chron, a business-related publication). One great example of such materials is the DL card, which is a type of flyer or leaflet. DL cards are good for both displaying on a rack and distributing as a handout.

DL cards are used to promote all sorts of things, from health tips to travel agencies. However, if you’re not familiar with how to make them, then consider reading our tips just below!

1. Set up Your DL Card’s Size

Part of what makes DL cards effective is their slim yet relatively spacious form factors.

With a fresh document open in your chosen software, prepare the space for your car's body. There are several standard options for measurements, but the most optimal dimensions for a DL card are 4x9 inches. Also, to ensure there are no under-painting errors later, prepare a small bleed area around the body.

2. Using Photos in Your DL Card’s Visuals

For a DL card (and other similar materials), appealing and eyecatching aesthetics are what grab the attention of onlookers.

One valuable resource in this regard is photography. Depending on what your DL card is advertising, your photos need fitting or thematic images as well as having professional quality. For example, when promoting a restaurant, use shots of the establishment’s interior and its various dishes.

3. Adding Graphics to Your DL Dards

Besides photos, illustrations and graphic designs are also useful for creating your DL card. There are plenty of different styles and methods to go about this, but one of the most approachable options is vector art. However, like with photos, your graphics also require resonance with the other elements of your DL card.

So, let’s say you’re advertising a bit of real estate. In this case, it’s advisable that you go with graphics that have a geometric feel or something with a smart appearance.

4. Matching the Font in Your DL Card

It’s not just your DL card’s art and images that need visual appeal--there’s the text, too. So, when adding the written content, be sure that you use font styles and font colors that complement the card’s overall look. Additionally, don’t be shy about varying the font sizes as well, using the right ones for particular sections (such as having fairly large font for headers and taglines).

Now that you’ve read through all our tips, you’ll be preparing marketing prints without breaking a sweat from now on! And, if you need some customizable resources, remember to check out our DL Card Templates!

General FAQs

  • Why use DL cards?

  • What are some examples of DL card sizes?

  • What is the advantage of using DL cards?

  • What illustration programs do I use for making DL cards?

  • What are some examples of non-illustration programs for making DL cards?

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