What is a Eulogy Brochure?
A eulogy brochure is a document that contains information about an upcoming funeral or memorial service. It contains a brief description of the deceased person’s life, an obituary, funeral order of events (or funeral program), basic information about the internment, and the last wishes of the departed (if known).
This document is usually printed on letter size or A4 paper and cardstock. It can act as a funeral program invitation template or as a eulogy funeral invitation template and then mailed out to relatives, friends, and colleagues.
How to Make A Eulogy Brochure
Deaths are already grim enough. So when making a eulogy brochure or any kind of funeral card, it is best to treat them as a tribute to the deceased person’s life. Shared below are a few brochure-making tips on how your eulogy brochures can reflect this crucial distinction.
1. Verify The Funeral Details
A crucial step in making a eulogy or funeral brochure is the verification of the event’s details. You may obtain information from the immediate family. Or, you may ask the funeral parlor and other vendors that you are working with for the successful completion of such an event.
2. Consult The Immediate Family
When it comes to the actual design and content of the funeral service brochure, always consult the immediate family, legal guardian, or closest confidantes. Sometimes, the deceased will leave specific instructions about how the funeral service should occur and only these groups of people will know.
3. Be Sensitive on How You Word the Document
As its name implies, a eulogy brochure will contain a section where positive attributes and praises of the deceased are stated. This section may also include the cause of death. If a person died due to unnatural causes or if the family explicitly instructed you to not reveal the cause of death, you must sensitively phrase this on the printed brochure, prayer card, funeral program, or obituary. When done well, attendees of the funeral will understand and will not pry the family themselves.
4. Add a Flattering Picture
To some, a funeral or a memorial service is a celebration of the deceased person’s life. Therefore, it makes sense to include his/her flattering photo in the memorial brochure itself. Choose one that reflects the person in full vitality, one where he/she is smiling. Tip: Do not use photos that are more than five to ten years old as this may not accurately show the person’s physical appearance towards his/her time of death.
5. Send with a Well-Designed Envelope
As we have mentioned earlier eulogy brochures may also work as memorial invitations and will need to be sent out to relatives and colleagues. If this is the case, make sure that your funeral programs or memorial cards properly enclosed in matching envelopes. Do not send funeral postcards as this is a sub-optimal way to learn about another person’s death. A well-designed funeral card envelope gives the sender and the recipient a form of privacy.